Long before “sustainability” became a corporate buzzword, SM Supermalls was already quietly laying the groundwork for a greener future. Since opening its very first mall—SM City North EDSA in 1985—the retail giant has embraced a circular economy approach, integrating eco-friendly practices...
There’s nothing quite like strolling through a mall with breathtaking views, expansive arcades, and lush greenery. At SM Supermalls, shopping isn’t just about transactions—it’s about enjoying spaces designed for comfort, sustainability, and a healthier environment. More than ever, SM’s...
When it officially opened its doors on May 30, 2025, SM City Laoag set a new standard for what today’s malls should be. As SM Prime Holdings’ 88th mall in the Philippines—and the very first in Ilocos Norte—SM City Laoag blends local culture with modern shopping, dining, and leisure, making...
The future of employment in the Philippines ' wholesale and retail trade sector got a major boost on June 16, 2025. The Department of Trade and Industry (DTI), together with the Philippine Retailers Association (PRA) and the Supply Chain Management Association of the Philippines (SCMAP),...
In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the...
SM Supermalls has once again received international acclaim, taking home a Bronze award in the Customer Loyalty category at the 2025 PR Awards Asia-Pacific in Hong Kong. The recognition was for their successful nationwide “100 Days of Joy” campaign. This award underscores SM Supermalls '...
I’ve always loved all things handmade. Over the years, I’ve learned to make candles and soaps, sew pillowcases, and even crochet a blanket with my daughter. Because of my affinity for handcrafted products, I’m naturally drawn to items that share the same care and effort, with exceptional...
SM Supermalls’ “SM 100 Days of Joy” campaign clinched Silver for Marketing Excellence in the Community category at the International Council of Shopping Centers (ICSC) MAXI Awards in Las Vegas, Nevada last May 18, 2025. The MAXI Awards recognize innovative events, programs and technology...
The SM Group has cemented its status as a regional powerhouse, amassing an impressive 42 award points at the prestigious Asia Pacific Stevies that propelled the conglomerate to win the coveted title of "Most Honored Organization of the Year," with SM Supermalls leading the charge by clinching 12...
SM Supermalls has been named the Philippines’ Strongest Brand for 2025 by Brand Finance—the world’s leading brand valuation consultancy. With a Brand Strength Index (BSI) score of 95.0 out of 100, the highest among Philippine brands, this recognition reinforces SM Supermalls’ unwavering...
A milestone moment unfolds in Northern Luzon as SM Supermalls proudly opens its 88th branch—and the very first in Ilocos Norte—SM City Laoag, SM Prime Holdings’ 88th mall. More than a mall opening, this event is a heartfelt celebration of Ilocano pride, creativity, and community. As part of...
In celebration of World Oceans Day 2025, SM Cares, the corporate social responsibility arm of SM Supermalls, will once again mobilize thousands of volunteers across the country for its annual Coastal Cleanup Drive, set for June 7, 2025. This year’s theme, “Wonder: Sustaining What Sustains...
