Photos by JL Abrina The moment I stepped into SM Makati’s beauty section, the familiar mix of fragrances filled the air–a blend of florals, musk, and something that just says luxury. It instantly gave me that little spark of joy that only retail therapy can bring. It reminded me how retail...
Metro Manila is all about choice—every turn offers something new to try or take home. This season, SM Supermalls brings you openings that spark curiosity, invite you in, and leave you wanting more. From fresh fashion drops to lifestyle essentials, each find is designed to fit seamlessly into your...
Surf’s up, La Union—a fresh wave is rolling in with sun-soaked hangs, immersive art, and first-in-the-region finds that match Elyu’s laid-back cool. SM City La Union isn’t just a Gen-Z mall, it’s dropping a whole new aesthetic that perfectly fits right in the vibe of the country 's...
Quezon City, Philippines — November 6, 2025. SM Supermalls, in partnership with the Department of Information and Communications Technology (DICT), has officially introduced Digital Corners to SM Job Fairs—an initiative launched during the J.O.B.S. Immersion for SHS 2025 held at the Skydome,...
In line with its mission to create a mall for all, SM Supermalls, through its corporate social responsibility arm SM Cares, will soon open the first-ever SM Sensory Lab at SM Mall of Asia. This dedicated space is designed to provide a calm and comfortable environment for individuals with sensory...
Rediscover the timeless magic of the season with “We Wish You a MOA Christmas,” SM Mall of Asia’s grand and heartwarming celebration that brings back the classic Christmas you’ve always cherished. From Sept. 16, 2025, to Jan. 9, 2026, MOA transforms into a dazzling festive wonderland...
SM City La Union is changing the Elyu experience. The 89th SM mall captures Gen Z’s lifestyle with coastal design, indoor greenery, and social spaces built for the new generation’s way of living. Near the shores of San Fernando, the mall blends Elyu’s surf culture with a modern retail...
The North has even more to look forward to as SM Store in La Union officially opened its doors on October 17, 2025, bringing the signature SM shopping experience, filled with style, convenience, and everyday excitement, closer to home. More than just a retail destination, SM Store is a place where...
SM Supermalls launched SuperKids Month 2025 with the 9th Annual SuperKids Day: Multiverse Mash-Up at SM City Bacoor last October 5. The event celebrated creativity, play, and imagination among families and kids. Leading the celebration was Cerah Hernandez-Co, joined by actress Nadine Samonte Chua...
This month marks a new chapter for Davao as SM Supermalls welcomes a bold new era with evolving finds just for you. SM City Davao, the first and largest SM mall in Mindanao, opens its Expansion Building bringing fresh urban experiences for every Davaoeño. From Insta-worthy dining scenes to stylish...
This month, Metro Cebu welcomes you with feel-good flavors, playful finds, and cozy new spots to enjoy. With the long weekends giving more time to unwind, it’s the perfect chance to explore something new—whether you’re craving a quick bite, refreshing your routine, or simply slowing down. In...
In the Philippines, where Christmas begins as early as September, the spirit of the season is never far away. It’s time to remember the special kind of magic that comes alive at Christmas. It’s in the sparkle of lights, the shimmer of ornaments, and the warmth of a home filled with joy. This...
