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Manila Bulletin devider Philippines devider Metro Manila devider SM Supermalls, MMDA launch Smart Mobility and Traffic Information Sharing project at SM Megamall

SM Supermalls, MMDA launch Smart Mobility and Traffic Information Sharing project at SM Megamall

Published Jan 2, 2026 12:07 pm
SM Supermalls Senior Assistant Vice President, Regional Operations Head, Christian V. Mathay and MMDA Chairman Atty. Romando “Don” Artes led the launch of the MMDA–SM Smart Mobility and Traffic Information Sharing Project at SM Megamall, introducing real-time traffic updates for mallgoers.
SM Supermalls Senior Assistant Vice President, Regional Operations Head, Christian V. Mathay and MMDA Chairman Atty. Romando “Don” Artes led the launch of the MMDA–SM Smart Mobility and Traffic Information Sharing Project at SM Megamall, introducing real-time traffic updates for mallgoers.
Navigating Metro Manila just got smarter.
The Metropolitan Manila Development Authority (MMDA) and SM Supermalls officially launched the MMDA–SM Smart Mobility and Traffic Information Sharing Project at SM Megamall, marking a significant step toward making daily travel more informed, efficient, and commuter-friendly.
Anchored on the shared goal of enhancing commuter convenience, the project integrates real-time traffic updates from MMDA’s AI Traffic Management System into SM Supermalls’ Mall Digital Directories, giving mallgoers instant access to live road conditions while inside the mall.
To check traffic updates, mallgoers only need to follow these easy steps:
Visit any of the three Mall Digital Directory located across SM Megamall
Level 3, Mega B (near Chris Sports and Uniqlo)
Level 3, Mega Fashion Hall (Near Sunnies Flask and Urban Revivo)
Level 2, Mega B (near Jins and Uniqlo)
Tap the MMDA Traffic Icon on the screen
Instantly view live traffic video feeds and updates for major roads near the mall
With the tagline “PLAN AHEAD, TRAVEL SMART! Because every journey matters. Stay informed with real- time traffic updates at SM!” the initiative reinforces the role of malls not just as lifestyle destinations, but as practical hubs that help people make smarter decisions beyond shopping and dining.
Turning Mall Time into Smart Travel Time
Through the new system, mallgoers can simply tap the Traffic Information icon on selected Mall Digital Directories to view live traffic feeds from key Metro Manila roads. This allows visitors to better plan their routes, avoid congestion, and time their departures—turning waiting time into informed time.
The project reflects a seamless blend of public service and private sector innovation, transforming everyday mall touchpoints into tools that support smarter mobility and urban efficiency.
Strong Public–Private Collaboration
The launch was led by MMDA Chairman Atty. Romando “Don” Artes, alongside Ms. Mila Silvestre, Director of Public Information of MMDA. Representing SM Supermalls were senior leaders including Mr. Christian V. Mathay Senior Assistant Vice President, Regional Operations Head, Mr. Egbert T. Lim Group Head - Senior Assistant Vice President, Mr. Royston A. Cabunag - Department Head, Assistant Vice President, and Mr. Patrick Raymund G. Pacla, Division Head, Vice President Cyberzone & Sponsorship.
MMDA Chairman Atty. Romando “Don” Artes is joined by (L-R) SM Supermalls Senior Assistant Vice President, Regional Operations Head, Christian V. Mathay; MMDA AGM for Operations, Assistant Secretary David Angelo Vargas; SM Supermalls Department Head, Assistant Vice President, Royston A. Cabunag; and SM Supermalls Group Head - Senior Assistant Vice President, Egbert T. Lim in support of the launch of the MMDA–SM Smart Mobility and Traffic Information Sharing Project, reinforcing SM’s commitment to commuter convenience.
MMDA Chairman Atty. Romando “Don” Artes is joined by (L-R) SM Supermalls Senior Assistant Vice President, Regional Operations Head, Christian V. Mathay; MMDA AGM for Operations, Assistant Secretary David Angelo Vargas; SM Supermalls Department Head, Assistant Vice President, Royston A. Cabunag; and SM Supermalls Group Head - Senior Assistant Vice President, Egbert T. Lim in support of the launch of the MMDA–SM Smart Mobility and Traffic Information Sharing Project, reinforcing SM’s commitment to commuter convenience.
Both organizations emphasized the importance of collaboration in addressing everyday urban challenges, with the project serving as a model for how technology and shared data can directly improve commuter experience.
Moving Forward, One Informed Trip at a Time
The MMDA–SM Smart Mobility and Traffic Information Sharing Project is part of SM Supermalls’ broader commitment to community-centered solutions—bringing convenience, connectivity, and real-world value closer to where people already are.
As the initiative rolls out and made available soon in other SM Malls such as SM North EDSA and SM Mall of Asia, it reinforces a simple but powerful idea: when people are informed, they move better—and when cities move better, everyone wins.
Through the integration of MMDA’s AI Traffic Management System, SM Supermalls transforms its digital directories into practical tools for smarter travel decisions. MMDA Chairman Atty. Romando “Don” Artes demonstrates the feed to guests.
Through the integration of MMDA’s AI Traffic Management System, SM Supermalls transforms its digital directories into practical tools for smarter travel decisions. MMDA Chairman Atty. Romando “Don” Artes demonstrates the feed to guests.
About SM Supermalls Government Services
Celebrating 40 Super Years of Evolving With Every You, SM Supermalls continues to strengthen its commitment to public service by building on its greatest asset: its connection with the Filipino people. Through the Government Service Express (GSE), SM brings essential government services closer to communities by hosting key agencies in one-stop hubs across select malls nationwide. From ID applications and business registrations to permits and renewals, SM redefines the public service experience—making it safer, more convenient, and more inclusive. By building strong partnerships with government institutions, SM grows its social capital and empowers every Juan to access the services they need with dignity and ease.



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