Mitsubishi Philippines launched the all-new Triton pick up earlier this year. To give us more seat time, behind the wheel, we were invited to drive to Bataan with the Triton Athlete 4x4 AT in Yamabuki Orange. The all-new Triton has a completely new look, and is bigger in all dimensions over...
With the increasing demand for small SUVs, Mitsubishi recognized an opportunity to diversify its lineup and Mitsubishi fans missing the ASX now have a new option available in the market. Mitsubishi Motors has introduced the XForce, a new contender in the compact SUV segment that slots in between...
Mitsubishi’s latest model, the all-new XForce is unveiling soon, set to be revealed to the public on July 5 at SM Aura, Taguig. The vehicle will be on public display at the SM Aura Premiere in Taguig from July 5-7. For three days, customers can experience first-hand its exceptional comfort,...
The Marcos administration’s economic team encouraged major Japanese companies to strengthen their technology expertise in the country to spur industry development and economic growth. On the sidelines of the Philippine Economic Briefing in Japan, the economic team engaged with top executives of...
Mitsubishi Motors Philippines Corporation (MMPC) is embracing a fresh leadership direction as it welcomed its new president and CEO, Ritsu Imaeda in ceremony earlier this week. The transition of leadership was passed from outgoing president and CEO, Takeshi Hara, to incoming president and CEO,...
Security Bank Corporation and Mitsubishi Motors Corporation have formed a joint venture firm Mitsubishi Motors Finance Philippines Inc. to offer financing services to Mitsubishi customers amid a rapidly expanding domestic car market. In a disclosure to the Philippine Stock Exchange (PSE),...
One of the brands worth checking out at the upcoming Manila International Auto Show is Mitsubishi Motors. Mitsubishi is ready to do battle in the highly competitive pickup segment with its latest gladiator, the all-new Triton pickup. The new Triton The transition from the “Strada” to...
Mitsubishi’s latest vehicles, the all-new Triton pickup truck and the all-new Xforce compact SUV, picked up two iF DESIGN Product Design awards for 2024. This award is significant because it recognizes vehicles that combine attractive aesthetics with practical functionality. Mitsubishi has...
MPVs (multi-purpose vehicles) are great at hauling cargo and transporting people. But they surely aren’t top-of-mind if you want a stylish or sporty vehicle. You might have to choose from pricier offerings from the SUV or (sport) sedan segments. If you are budget-conscious, like most Filipinos...
The Mitsubishi family is about to get bigger with the addition of its latest member, the XForce crossover, this June 2024. The announcement was made by Takeshi Hara, President and CEO of Mitsubishi Motors Philippines (MMPC). Teased as a concept last year, the XForce has been greenlit for production...
The all-new Mitsubishi Triton's recent launch has generated so much excitement with the new truck sure to heat up the local pickup segment. The handsome new pickup gets a whole slew of changes, not the least of which is the name change from the old Strada badge. There’s a new improved...
2023 proved to be an interesting year for the Philippine automotive industry. A whole year of the normal operations has contributed to growth in the industry with total vehicle sales moving up to 441,408 vehicles, according to a report from AutoIndustriya.com Proving to be very interesting is the...
