Mitsubishi Philippines launched the all-new Triton pick up earlier this year. To give us more seat time, behind the wheel, we were invited to drive to Bataan with the Triton Athlete 4x4 AT in Yamabuki Orange. The all-new Triton has a completely new look, and is bigger in all dimensions over...
With the increasing demand for small SUVs, Mitsubishi recognized an opportunity to diversify its lineup and Mitsubishi fans missing the ASX now have a new option available in the market. Mitsubishi Motors has introduced the XForce, a new contender in the compact SUV segment that slots in between...
Mitsubishi’s latest model, the all-new XForce is unveiling soon, set to be revealed to the public on July 5 at SM Aura, Taguig. The vehicle will be on public display at the SM Aura Premiere in Taguig from July 5-7. For three days, customers can experience first-hand its exceptional comfort,...
Mitsubishi Motors Philippines Corporation (MMPC) is embracing a fresh leadership direction as it welcomed its new president and CEO, Ritsu Imaeda in ceremony earlier this week. The transition of leadership was passed from outgoing president and CEO, Takeshi Hara, to incoming president and CEO,...
President Ferdinand R. Marcos Jr. approved a five-year extension of the Comprehensive Automotive Resurgence Strategy (CARS) program or up to 2028, following the recommendation by the Private Sector Advisory Council (PSAC), with the goal of expanding the Philippine automotive industry.
At the...
Domestic motor vehicle sales in the first quarter this year went up by 30.1 percent to 97,284 units as against 74,754 units sold in the same period last year, with March sales hitting 36,880 units, making it the second highest monthly performance post pandemic, official industry data showed. A...
The long Holy Week holidays are just a week away. Chances are, you’ve already got a destination in mind. For such a trip, it’s important to have a vehicle that can do it all: fit a lot of friends or family, make the drive as comfortable as possible, and is ready for any challenge that...
It was 1963, the tail-end of the Baby Boomer generation when Mitsubishi Motors Philippines was incorporated. It went by several names, including Canlubang Automotive Resources Corporation and Philippine Automotive Manufacturing Corporation, before finally settling into what we know now...
Celebrating 100,000 sales of the Strada nameplate In celebration of its more than 100,000 units sold for the Strada, Mitsubishi Motors Philippines Corporation (MMPC) releases a new fighter in the market: a special variant of the tough and capable pick-up, the Strada GLS S-Limited. Distinct by...
The Department of Trade and Industry (DTI) is courting Mitsubishi Motors Corp. (MPC) to assemble the next generation Xpander, a compact sports utility vehicle, to fulfill its commitment under the Comprehensive Automotive Resurgence Strategy (CARS). DTI Special Trade Representative to Japan Dita...
The Board of Investments (BOI) is looking at asking the two participants of the incentive-driven Comprehensive Automotive Resurgence Strategy (CARS) program to assemble another model or offer a value addition in exchange for the grant of their request to extend the six-year program. BOI Managing...
Domestic carsales in the first ten months this year jumped 30.9 percent to 280,300 units from 214,186 units in the same period last year, with Toyota Motor Philippines accounting for half of total industry sales. A joint report by the Chamber of Automotive Manufacturers of the Philippines, Inc....
