The IQOS Curious X and Seletti collaboration is all about challenging the status quo, anchored by a spirit of curiosity that has shaped IQOS’ global creative platform, Curious X. This same energy sparked the creation of Sensorium Worlds, which is an immersive playground where bold visuals,...
Stepping into Pirelli Hangar Bicocca in Milan, Italy was like entering a world suspended between the past and the future. The raw brick walls echoed the building’s industrial past, while bursts of laser lightst and floor-to-ceiling LED screens—like glowing monoliths—lit up the space. The air...
Philip Morris International (PMI) is slowly building up to its goal of a smoke-free world by relying on its smoke-free products to comprise two-thirds of the company’s revenue by 2030, Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer, said. Stefano Volpetti, President...
MILAN, Italy—Fresh from the successful launch here of its smoke-free campaign “IQOS Curious X”, a Philip Morris International (PMI) executive revealed further plans to partner with artists and designers to “challenge the status quo” and continuously innovate toward a smoke-free future....
MILAN, Italy—While Philip Morris International (PMI) admits that their smoke-free products like IQOS devices are still in the “very early stage” in the Philippines, President for Smoke-Free Products and Chief Consumer Officer Stefano Volpetti promised a range of products for Filipino...
This article is only for adults who would otherwise continue to smoke or use other nicotine products. This article is in collaboration with IQOS IQOS’ Stay Curious* campaign continues to make waves in unleashing and providing a one of a kind experience, and they held an exclusive private...
