The IQOS Curious X and Seletti collaboration is all about challenging the status quo, anchored by a spirit of curiosity that has shaped IQOS’ global creative platform, Curious X. This same energy sparked the creation of Sensorium Worlds, which is an immersive playground where bold visuals, unexpected textures, and transportive sound merge to ignite new forms of connection. It’s this mindset that led to a creative meeting with Stefano Seletti. 

Philip Morris International celebrated IQOS Sensorium Worlds Milan, the culmination of IQOS’ year-long collaboration with the renowned Italian designer at Pirelli Hangar Bicocca in Milan, Italy, on October 25.

At the global launch, Manila Bulletin Lifestyle caught up with magazine editors Geolette Esguerra of Metro, Jacs Sampayan of Vogue Philippines, and Patrick Ty of VMan SEA as well as model-influencers Maureen Montagne, Jach Manere, Eugene Reggio, and Genesis Redido to hear about their experiences at the event and how they push beyond the expected.

Geolette: The press program was most impressive: an immersive audio-visual presentation with stunning visuals that captured the essence of Seletti’s creativity and the IQOS ethos of curiosity and self-expression. The experience stations inside also heightened the senses and took graphics and music to a whole new level.

Jacs: The whole presentation was quite immersive and attention grabbing, like out of the movie franchise “Now You See Me.” And the collaborations with the different artists stood out for me. Fantastic way to marry innovation and creativity!

Patrick: I had an exceptionally meaningful experience at the IQOS Curious X Seletti launch, one that resonated far beyond the surface of a standard brand event. The reaffirmation of their mission to eliminate tobacco by 2030 felt powerful—an ambition that carries real weight and responsibility.

But what truly made the night unforgettable was the sheer scale and energy of the gathering. Seeing 4,000 people fill the Pirelli Hangar Bicocca, all engaged, excited, and encountering the newly redesigned device for the first time, created a collective sense of momentum and possibility. It felt like witnessing the beginning of a shift.

Eugene: I was most excited about representing the Philippines in such a huge and diverse community created by the brand. True enough, I was able to have an experience like no other in Milan.

Maureen: I loved the crowd and the music at the IQOS event; the energy was magnetic. IQOS has created an unmistakable vibe that draws in the best people and sets the perfect ambiance.

Jach: What excited me the most was bringing the energy of the Philippine team to Milan and showing how we always have fun at IQOS events back in Manila. We definitely brought that spirit with us and showed them a good time!

Genesis: My favorite part of the IQOS event was definitely the red carpet arrival. It was a global red carpet, and being there felt like such a huge achievement for me. Sharing that moment with my friends Eugene, Anthony, Maureen, Jach, and the entire IQOS Philippines team made it even more special.

Eugene: As a model and influencer, I constantly make sure that I stay true to my authenticity whilst being immersed in the industry. I also make sure to include my personality and sometimes unique flair when creating something or being in front of the camera.

Maureen: I challenge conventions and embody curiosity by feeding my soul with adventure. I’m always curious and relentlessly obsessed with growth and knowledge.

Jach: It’s always about being authentic and knowing who you are. People tend to gravitate toward what’s real rather than pretentious, and that catches their attention and makes them feel more comfortable around you. By being authentic, you naturally spark more interest and curiosity.

Genesis: For me, challenging conventions means staying true to who I am while constantly exploring new ways to express creativity and individuality. As an actor, model, and celebrity influencer, I always try to go beyond what’s expected—to tell stories, inspire people, and show that there’s beauty in being curious and different.

Curiosity, for me, is about growth. It’s about trying new things, embracing new cultures, and keeping an open mind to new experiences. That’s how I continue to evolve: by stepping out of my comfort zone and always seeking inspiration in the world around me.