In a world where personal style increasingly comes down to the details, the latest limited edition from IQOS takes its cue from one of the most universal forms of self-expression: music.

The IQOS Iluma i Remix Limited Edition introduces an iridescent treatment with fluid, rhythmic color transitions. The colors fade, merge, and reappear across the design, creating a visual effect that changes as it catches the light. IQOS says the look was inspired by the way people take different influences and aesthetics and remix them into something that reflects their own rhythm.

The music theme extends to the way IQOS describes the limited edition. It is aimed at legal-age nicotine users who "move to their own rhythm and are always looking for the next beat," positioning the device as an expression of individuality rather than simply a new color treatment.

The Remix limited edition builds on the IQOS Iluma i, which the company describes as its most advanced heat-not-burn product. Its development, according to them has been shaped by scientific progress and user-focused thinking, while the new edition adds a more dynamic visual identity through its iridescent finish.

For Vickna Tharmalingam, director for smoke-free products at PMFTC, the Philippine affiliate of Philip Morris International (PMI), innovation begins with curiosity.

“At IQOS, curiosity is our driving force and part of our DNA. It pushes us to constantly innovate and, elevate the consumer experience to keep advancing our vision of a smoke-free future,” said Vickna.

The new design also reflects what IQOS describes as the diversity and evolution of its community across global cities. Its changing colors are intended to echo the way individuals borrow from different influences, aesthetics and experiences, then reinterpret them according to their own personal style.

PMI's broader smoke-free journey, the release says, brings together advanced design, technology, and cultural relevance for adult smokers seeking alternatives. IQOS says it remains committed to informing adult smokers and those who care about them about smoke-free alternatives and supporting smokers who choose to move away from cigarettes.

With the Iluma i Remix Limited Edition, IQOS places the emphasis on the visual language of music: shifting colors, movement, and the freedom to combine influences. It is a limited-edition interpretation of the Iluma i built around the simple idea that personal style, much like music, can always be remixed.