The weirdest ad of 2020 is still making waves over a year later. RC Cola’s ‘Basta!’ (‘Whatever!’) campaign created by GIGIL Agency Philippines has been awarded a bronze trophy by the Clio Awards in the Film category. Founded in 1959 to honor excellence in advertising, the Clio Awards...
Carla Abellana is fuming. She is not at all happy with various ads proliferating on social media that make use of her visage. She made this clear in an Instagram post. Sharing a screenshot of an ad that makes it appear she is endorsing a weight loss product, Carla wrote: “Please be advised that I...
Independent ideas agency Gigil Philippines received three shortlists under the Film and Social Media categories of The One Show 2022, one of the world’s most prestigious award programs in advertising, design, and digital marketing. The agency made it to the Film shortlist with two local brands...
2022 has been a year full of new opportunities, clients, and projects for independent ad agency, Gigil Philippines. Now, it seems it also is a year of wins. Gigil has received multiple nods for its work from two venerable creative award shows in APAC: The One Asia Creative Awards and Spikes Asia....
When the government officially put the whole of Luzon under “enhanced community quarantine” in March of 2020, so began the longest lockdown in the world. Changing the lives of many, it also caused numerous disruptions — in transportation, schooling and learning, and more so in the workplace...
Neuwark Communications Ad Executive, Mark Montehermoso Media has evolved and changed throughout the years, and so has advertising. From print to the age of social media, advertisers must make sure their works fit the taste and demand of the public regardless of the generational gap. To be a success...
CANBERRA, Australia -- Australian doctors have called for an urgent national advertising campaign to address coronavirus vaccine misinformation. The Royal Australian College of General Practitioners (RACGP) recently said it was critical for the government to give Australians up-to-date information...
The Asia Pacific Tambuli Awards held its 2021 Awards Night on June 4, 2021 to commemorate the amazingly purposeful values espoused by different multinational companies across the globe through their marketing campaigns that bring creativity to a deeper and more meaningful level. The award show had...
This webinar will help us understand the value of factual, objective reporting in this age of misinformation Technology is a double-edged sword. As it gets easier to relay information to a wider audience, foreign trolls, filter bubbles, and fake news surface. Because of the convenience of the...
We spoke with the marketing head of RC Cola’s marketing and here’s what he had to say about their ‘crazy’ commercial It’s been over a week since a soft drinks brand released its now viral ad, and people still talk about it. Through all the funny comments and fun discussions , we decided...
