Hepmil Philippines, a true trailblazer in the digital advertising and creator economy, proudly announces the appointment of Joanna Chan Mojica as its new Chairperson of the Board. With over 30 years of transformative leadership etched in the Philippine advertising industry, Joanna joins a...
Cagayan de Oro City 2nd district Rep. Rufus Rodriguez Cagayan de Oro City 2nd district Rep. Rufus Rodriguez has allayed the fears of stakeholders in the advertising industry that the proposed economic Charter change (Cha-cha) could ultimately strip them of...
The advertising industry has apparently gone global and thus, blurred the rules on foreign ownership. This was the common observation among stakeholders as they try to find a common ground as to whether the Philippine advertising industry should be opened to foreign equity, Sen. Juan Edgardo...
The Senate is set to resume on Thursday, May 9, 2024, its hearings on the proposed amendments to the economic provisions of the 1987 Constitution. It will be the fifth hearing of the Senate subcommittee on constitutional amendments and revision of codes chaired by Senator Sonny Angara on the...
Blink and you won’t miss it. That bright light on the horizon, the structure towering over the flyover, all part of the landscape. LED, transit, banners — advertising you see while standing inside a bus or counting the minutes stuck along EDSA and C5 are out of home (OOH). Once known only...
Advertising firm Elev8 Media, Inc. has signed on as an accredited out-of-home advertising provider for SMC Infrastructure, operator of one of the country’s largest tollway networks, enabling it to market valuable ad spaces across the company’s six major expressways. The non-exclusive...
Presidential adviser on creative communications Paul Soriano is no longer connected with the Department of Tourism (DOT), so said Sen. Juan Edgardo “Sonny” Angara. Angara, Senate Committee on Finance, disclosed this during the Senate’s deliberations on the proposed P5.768-trillion...
The advertising agency handling the “Love the Philippines” tourism campaign has apologized to the Department of Tourism (DOT) for utilizing non-original or stock footages in the audio-visual presentation (AVP) of the agency. In a statement released by the DDB Philippines on Sunday, July 2, the...
The Department of Trade and Industry (DTI) has sought for further collaboration with the advertising industry to tighten controls against fraudulent advertising, by including online marketing, amid increases in consumer complaints, primarily emanating from internet-based transactions. In a speech...
Gigil staff during their 5th anniversary Leading independent advertising agency Gigil Philippines is taking its game to a new level as it now offers full public relations and media planning and buying services to the public. The strategic move to launch the two departments is not only to...
The United Print & Multimedia Group (UPMG), the country's premier organization of print media and publication companies, recently honored top advertisers and ad agencies for 2022 in appreciation of their unwavering support to the print industry through its HeADliners Awards program. Held during...
Entertainment meets e-commerce on the TikTok for Business advertising platform At a recent For You SEA Summit, TikTok, a trusted entertainment platform showcased its ad solution for brands, TikTok for Business. By advertising on this platform, brands are given the opportunity to connect and engage...
