ADVERTISEMENT
Manila Bulletin devider Business devider TikTok for Business: A new age of shoppertainment is here

TikTok for Business: A new age of shoppertainment is here

Published Apr 28, 2022 10:28 am

Entertainment meets e-commerce on the TikTok for Business advertising platform

At a recent For You SEA Summit, TikTok, a trusted entertainment platform showcased its ad solution for brands, TikTok for Business. By advertising on this platform, brands are given the opportunity to connect and engage with billions of active users and creators on TikTok, and utilize tools to reach a global user base across markets. Through TikTok for Business, brands are equipped with tools to leverage the scale & power of the community on the platform, entertain and engage, and create a wider and deeper impact across consumers' path to purchase.

Consumer behavior has changed dramatically in the past few years, and e-commerce and entertainment have come together to create a unique “Shoppertainment” experience. Particularly in Southeast Asia, three trends were identified to be shaping consumer purchasing decisions — Content Creation, Commerce, and Community-led Entertainment. TikTok for Business helps brands adapt to these trends by redesigning the way they advertise.

Through TikTok for Business, brands are able to produce more content that stands out from the masses, and connects better with their intended audience. Authenticity is a key driver here, and in a recent study conducted by Nielsen for APAC and SEA, it was found that 75% of TikTok creators feel that content on the platform is unique and different compared to other top social and video apps. They also feel that content on TikTok is “honest, authentic, and genuine” compared to those same apps. Furthermore, 4 in 10 of TikTok’s users discovered something on the platform and immediately went to buy it, according to a TikTok Marketing Science Global Retail Path to Purchase Study 2021 conducted by Material. This is 1.5x higher than any other platform users.

Peculiar Eyewear

Isaac Salienda founded Peculiar eyewear, a leading retailer of protective eyewear in Southeast Asia, with US$200 in capital. To further boost sales, Peculiar decided to run TikTok ads. Since launching its first TikTok ad in May 2021, the company has seen a 115% increase in its sales from 2020 to 2021. Now, Peculiar Eyewear is eyeing even more growth. Aside from diversifying its product offerings, it will be expanding internationally and seeking to open its first brick-and-mortar store in the Philippines.

TikTok for Business’ creative tools

TikTok offers a robust suite of commerce products that help brands bring their content to life. Among these are:

  • Effect House where anyone can create their own branded effects.
  • Interactive Countdown Sticker where brands can build hype around product launches
  • Spark Adswhere brands can boost authentic and trusted creator reviews
  • Playable Ads that integrate games into advertisements
  • Lead Generation Ads where brands can get consumers to sample products
  • Dynamic Showcase Ads where brands can serve users the most relevant products to trigger conversions.
  • Collection Ads where brands can get customers to browse their products without leaving the app
  • Instant Pages where brands can tell their story by highlighting products, services, and promotions to users coming from In-Feed Ads via an in-app landing page that loads up to 11 times faster than standard mobile pages

Also central to the TikTok experience is the ‘For You’ feed, which delivers content based on users' interests, and intentionally provides varied and diverse videos to allow the discovery of new content categories, brands, products, and experiences.

Related Tags

tiktok social media advertising
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.