The future of employment in the Philippines ' wholesale and retail trade sector got a major boost on June 16, 2025. The Department of Trade and Industry (DTI), together with the Philippine Retailers Association (PRA) and the Supply Chain Management Association of the Philippines (SCMAP),...
In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the...
SM Supermalls has once again received international acclaim, taking home a Bronze award in the Customer Loyalty category at the 2025 PR Awards Asia-Pacific in Hong Kong. The recognition was for their successful nationwide “100 Days of Joy” campaign. This award underscores SM Supermalls '...
I’ve always loved all things handmade. Over the years, I’ve learned to make candles and soaps, sew pillowcases, and even crochet a blanket with my daughter. Because of my affinity for handcrafted products, I’m naturally drawn to items that share the same care and effort, with exceptional...
SM Supermalls’ “SM 100 Days of Joy” campaign clinched Silver for Marketing Excellence in the Community category at the International Council of Shopping Centers (ICSC) MAXI Awards in Las Vegas, Nevada last May 18, 2025. The MAXI Awards recognize innovative events, programs and technology...
The SM Group has cemented its status as a regional powerhouse, amassing an impressive 42 award points at the prestigious Asia Pacific Stevies that propelled the conglomerate to win the coveted title of "Most Honored Organization of the Year," with SM Supermalls leading the charge by clinching 12...
SM Supermalls has been named the Philippines’ Strongest Brand for 2025 by Brand Finance—the world’s leading brand valuation consultancy. With a Brand Strength Index (BSI) score of 95.0 out of 100, the highest among Philippine brands, this recognition reinforces SM Supermalls’ unwavering...
A milestone moment unfolds in Northern Luzon as SM Supermalls proudly opens its 88th branch—and the very first in Ilocos Norte—SM City Laoag, SM Prime Holdings’ 88th mall. More than a mall opening, this event is a heartfelt celebration of Ilocano pride, creativity, and community. As part of...
In celebration of World Oceans Day 2025, SM Cares, the corporate social responsibility arm of SM Supermalls, will once again mobilize thousands of volunteers across the country for its annual Coastal Cleanup Drive, set for June 7, 2025. This year’s theme, “Wonder: Sustaining What Sustains...
Located at the heart of Mandaue, SM J Mall isn 't just another destination, it 's a bold reimagining of what a premier lifestyle experience can be. Rooted in Japanese elegance and simplicity, this thoughtfully designed destination brings a sense of calm and refinement, one that blends...
With a shared mission to spark a love for reading, SM Book Nook and the National Library of the Philippines officially join forces to launch a Nationwide Book Donation Drive across all SM malls, inviting everyone to donate books and help build a brighter future. This initiative encourages everyone...
As students and parents prepare for the upcoming school year, SM Stationery proudly stands out as their preferred back-to-school destination, offering a comprehensive selection of essential school supplies, reliable brands, and value-for-money bundles—all designed to make the return to school...
