Marketing is one of the most important things a business can do. The recently concluded two-day webinar hosted by the Department of Agriculture Region 2 through the GREAT Women Project 2 offered tips on how to effectively market their businesses. (Screenshot from Facebook Live) In a virtual forum...
In an effort to revive the tourism industry, the Hotel Sales and Marketing Association (HSMA) is bringing back its biggest travel sale hit with massive promotions and discounts for travelers who have been longing to go out after more than a year in lockdown. (Photo from Shangri-La Boracay) In a...
BTS wearing Louis Vuitton (Twitter/Louis Vuitton) Luxury brand Louis Vuitton’s Men's Fall-Winter 2021 Fashion Show in Seoul with K-pop superstars BTS in July set a record for the “most-viewed fashion show ever,” according to Twitter. Twitter Marketing posted on Aug. 31 that the fashion show...
Heard It Through the Gripe-Vine: Our New Abnormal Philip Cu Unjieng I’m with you in declaring that many Filipinos are geniuses in marketing and in creativity; but I’ll also be honest and say that if there’s one Asian country I’ll tip my hat to for not only talking the talk, but walking the...
Dr. Alvin Sahagun We dream, we desire and we deliver! The desire for us to dream big have brought us a long way. That's just what happened to former journalist Dr. Alvin Sahagun who is now president of his own company dubbed We Evolve Marketing Philippines. Dr. Alvin did not stop dreaming. He...
Johnson & Johnson (Philippines), Inc., the local unit of one of the world’s leading producers of consumer, pharmaceutical and medical devices, said it will be shifting more resources to digital marketing than the traditional media. Sean Zantua, human resources director of J&J Philippines,...
Many businesses have shifted online, which makes establishing a social media presence highly beneficial. Having a physical store is also currently a disadvantage due to the health risks and other consequences ensued by the COVID-19 crisis. There are different types of social media with...
The #OneGlobeVSCovid strategy involved a massive undertaking of bringing together all facets of Globe’s businesses to arm medical front liners and the public in the fight against COVID-19. David & Golyat team David & Golyat, a fledgling digital consultancy from the Philippines, bagged the...
There was a time when Americans didn’t know how to consume ‘alligator pears,’ but this is not the case today. Avocados, or alligator pears, used to be called as such due to its skin’s resemblance to an alligator and its shape that is similar to that of a pear. And it wasn't bought...
Castrol Philippines has partnered with North Trend Marketing Corporation (NTM) for the distribution of the world’s leading industrial lubes products as it seeks to further expand presence in the country. According to Castrol Philippines General Manager Ria Tañada, their partner New Trend...
Malacanang has approved Philstar Marketing Development, Inc. as developer/operator of the first pharmaceutical special economic zone in the country called First Bulacan Business Park (FBBP) with a project cost of P570.586 million. President Rodrigo Duterte issued Proclamation No. 1070...
Marketing is a crucial element that serves as the backbone of your success when it comes to selling farm products and services. Regardless of how big or small your operations are, you have the ability to find consistent clients to help your business grow. “When we talk about marketing,...
