30 years of grand legacy Grand AdClash, the annual case competition for the fourth-year students of the Department of Advertising and Public Relations at the Polytechnic University of the Philippines (PUP-DAPR), returns in its 30th year after a two-year hiatus. Grand AdClash is an Integrated...
The Internet & Mobile Marketing Association of the Philippines (IMMAP) has finally unveiled this year’s theme for the biggest and most anticipated Digital conference in the country. DigiCon Valley 2022 will tackle the landscape of digital marketing transformation with brands, advertising...
In an all-digital event, the Philippine Marketing Association recently celebrated its 68 th anniversary and induction of its new board of directors. Some of the highlights of this affair were the handing over of the 2021 Presidential Awards, as well as the PMA and Haligi Awards. Recognition was...
COVID-19 has… you’re probably quite familiar with all that follows. Every other article on nearly any topic has started with this; a description of the changes it has affected follows. The pandemic has changed nearly every industry in one way or another. It’s been going on for two years....
Highlights Filipino bayanihan spirit amid the pandemic For encouraging millions of Filipinos to play an active role in protecting themselves and the whole community against COVID-19, the Department of Health (DOH) Philippines received the silver award for Excellence in Launch/Re-Launch Marketing...
(PRC/MANILA BULLETIN FILE PHOTO) The Philippine Red Cross (PRC) received more than P200,000 donation from Canon Marketing Philippines Inc. (CMPI) to support its humanitarian operations. In a statement, the PRC said that the P218,919 was “part of CMPI’s corporate social responsibility to aid the...
Off to a roaring start is independent agency, GIGIL Philippines, bringing home 1 silver trophy at the 2021 Marketing Excellence Awards (MEA) for their effort for Allianz PNB Life. The agency also received 3 golds for their tactical promo campaign for Seasons Juices and Fruits Philippines. These...
AVANT GARDENER Yvette Tan Emie Estialbo is a 25-year-old hydroponic lettuce farmer from Capiz. After losing her job as a teacher during the pandemic, Estiablo tried her hand at hydroponic farming. She won P50,000 in capital from the Department of Agriculture’s Kabataang Agribiz Competitive Grant,...
Emie Estialbo is a 25-year-old hydroponic lettuce farmer from Capiz. After losing her job as a teacher during the pandemic, Estiablo tried her hand at hydroponic farming. She won P50,000 in capital from the Department of Agriculture’s Kabataang Agribiz Competitive Grant, which she used to set up...
63895 In a world filled with fear and uncertainty due to COVID-19, businesses should pay attention to how customers think and feel in today’s retail landscape, a neuroscience expert maintained during a recent webinar for Araneta City lessees. Neuroscience can help businesses attune themselves to...
DepEd TV on GMA wins Silver at the Maketing Excellence Awards 2021 GMA Network was recognized at the Singapore-based Marketing Excellence Awards 2021, the premier platform for marketers to showcase their creative excellence, successful strategies, and effective delivery. In a virtual awarding...
The Omicron surge has given us some kind of fear that the much-awaited polls in May could possibly be halted. We can only imagine the consequences of delaying a scheduled event of such magnitude. But thank God the level of advancement the world now has, which our country arguably manages to grip on...
