The Philippine International Pyromusical Competition 2026 is back and it is bigger than last year. Set at the Seaside Boulevard of SM Mall of Asia, the country’s biggest fireworks competition levels up into a fully maxed out experience built for how Gen Z shows up, hangs out, and shares moments. ...
The locals of the Queen City of the South know how to have a good time—it’s practically in their DNA. Cebuanos are known for their energetic, passionate, yet irresistibly sweet disposition, and this is never more evident than in their loud, lively, and unapologetically fun New Year...
SM Supermalls enters its new era as a truly inclusive Mall for All with ground-breaking milestones launched during this year 's National Autism Consciousness Week (NACW). Through its corporate social responsibility arm, SM Cares, SM celebrated acceptance and appreciation with nationwide...
Sinulog season kicks into high gear as AweSM Cebu 2026 takes over SM City Cebu, SM Seaside, and SM J Mall, delivering curated experiences that grow in energy, scale, and excitement as the festivities unfold. Designed for families, foodies, creatives, and fans, the three malls’ celebration...
Navigating Metro Manila just got smarter. The Metropolitan Manila Development Authority (MMDA) and SM Supermalls officially launched the MMDA–SM Smart Mobility and Traffic Information Sharing Project at SM Megamall, marking a significant step toward making daily travel more informed, efficient,...
SM Supermalls, in partnership with the Department of Labor and Employment (DOLE), celebrated a milestone as a walk-in at its Tuguegarao job fair became the 30,000th on-the-spot hire under the nationwide employment program. Rachelle Navalta, the latest beneficiary, was immediately hired as a...
The Commission on Elections (COMELEC) and SM Supermalls formally renewed their partnership for the Voter Registration Program and Mall Voting implementation for the 2026 Barangay and Sangguniang Kabataan Elections (BSKE) through a Memorandum of Agreement signing held on December 2 at the COMELEC...
I n the aftermath of Typhoon Tino, SM Supermalls, through SM Foundation and SM Cares, has launched a nationwide campaign titled “All SM Malls Unite for Cebu,” mobilizing support and solidarity to uplift communities affected by the disaster. With the campaign’s message, “Hope calls for an...
Finding gifts that are both practical and meaningful doesn’t have to be a challenge, especially this holiday season. The Custom Lab at SM Store transforms ordinary shopping into an extraordinary, creative experience, allowing shoppers to add a personal touch to everyday items. Whether it’s...
Photos by JL Abrina The moment I stepped into SM Makati’s beauty section, the familiar mix of fragrances filled the air–a blend of florals, musk, and something that just says luxury. It instantly gave me that little spark of joy that only retail therapy can bring. It reminded me how retail...
Metro Manila is all about choice—every turn offers something new to try or take home. This season, SM Supermalls brings you openings that spark curiosity, invite you in, and leave you wanting more. From fresh fashion drops to lifestyle essentials, each find is designed to fit seamlessly into your...
Surf’s up, La Union—a fresh wave is rolling in with sun-soaked hangs, immersive art, and first-in-the-region finds that match Elyu’s laid-back cool. SM City La Union isn’t just a Gen-Z mall, it’s dropping a whole new aesthetic that perfectly fits right in the vibe of the country 's...
