In 2024, steakhouses emerged as the culinary equivalent of samgyeopsal from previous years, dominating food trends in the Philippines. Over the course of the year, Manila Bulletin chronicled the openings and reinventions of numerous steak joints, each vying to stand out in a crowded field.
Among the highlights was the launch of Carmelo’s Steakhouse at Rockwell’s Proscenium by Chef Cristina Santiago. Wolfgang’s Steakhouse, already a familiar name in the Philippines, expanded its footprint with a new location in Boracay. Peter Zwiener, the restaurateur behind Wolfgang’s, also debuted Il Lupino at Opus Mall, an Italian concept featuring exceptional steaks alongside Mediterranean fare. Melo’s, the classic and well-loved steakhouse now in its 36th year, introduced a refreshed menu in 2024. The trend culminated in the grand opening of Morton’s The Steakhouse in Uptown Bonifacio Global City, cementing the year as a steakhouse renaissance.
The appeal of steakhouse dining
Steakhouse dining is defined by its simplicity and focus on high-quality cuts of beef, meticulously prepared and paired with classic sides and sauces. Beyond the food, these establishments are renowned for their attentive service and sophisticated ambiance, creating a complete dining experience.
Food trends, much like fashion, are inherently cyclical. Consider denim—once the attire of laborers, now a luxury item gracing high-fashion runways. In a similar vein, steakhouses have journeyed from special-occasion destinations in the ’70s and ’80s to everyday indulgences. Decades ago, dining out was reserved for significant milestones: graduations, anniversaries, or first dates. Today, a steak dinner is just as likely to be a spontaneous decision, reflecting an era of affluence and a willingness to invest in quality dining experiences.
For many Filipinos, steakhouses were more than just places to eat—they were formative experiences. Parents would bring their children to learn table etiquette, navigating an array of cutlery and interacting with waitstaff. Establishments like Prince Albert Rotisserie at the InterContinental Manila in Makati (now the location of One Ayala) offered not just prime rib and Yorkshire pudding but also lessons in decorum and sophistication, introducing young diners to a world beyond home-cooked meals.
The resurgence of steakhouses in 2024 can also be attributed to the lingering effects of the pandemic. During lockdowns, food trends revolved around home-created and deliverable goods such as sourdough bread, Basque burnt cheesecakes, ube pandesal, sushi bakes, and specialty ice creams like Kurimu. As restrictions eased, people sought opportunities to reconnect, socialize, and enjoy fine dining experiences once more. The return to steakhouses represents not just a craving for expertly grilled steaks but also a celebration of shared moments in elegant settings.
22 Prime: A steakhouse to ring in the New Year
While 2024 has seen an influx of new players, Manila Bulletin recommends revisiting a classic: 22 Prime. Located in Discovery Suites in Ortigas, this steakhouse balances tradition and innovation, offering a dining experience that hearkens back to the golden age of steakhouse culture.
For those planning a memorable New Year celebration, 22 Prime presents a curated holiday menu that highlights its signature dishes. One of the restaurant’s most enticing offers is the “Unlimited Steak All Day” promotion, available Fridays through Sundays. Priced at P2,950+ per person, the deal includes unlimited servings of ribeye steak for three hours, alongside soup, salad, two sides, dessert, and a glass of wine.
At a recent media dinner, diners were treated to perfectly cooked ribeye, served in a refreshingly simple style reminiscent of old-school steakhouse dining in the Philippines. The straightforward presentation—succulent steak accompanied by accessible sides—evoked nostalgia while delivering exceptional quality.
The ribeye itself is a highlight, renowned for its marbling and tenderness. Cooked to perfection, it strikes a balance between juiciness and a well-charred exterior. Side dishes such as creamy mashed potatoes and buttered vegetables further enhance the meal, while a decadent dessert and a fine glass of wine provide a satisfying finale.
Beyond the menu, 22 Prime’s ambiance elevates the dining experience. With floor-to-ceiling windows offering sweeping views of the city, the restaurant’s elegant yet relaxed setting creates an atmosphere perfect for celebration.
The renewed interest in steakhouses like 22 Prime reflects a growing preference for indulgent dining experiences. For a New Year’s celebration that combines exceptional food, stunning views, and a touch of nostalgia, 22 Prime is an ideal choice.