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Let's bring Filipino tocino to the US market

Published Jul 22, 2022 11:00 am

Another Mekeni food product will be available in the US market soon as Mekeni Food Corporation announced they are bringing the well-loved tocino through Island Pacific Supermarket.

Mekeni president Prudencio Garcia said that this new development in their world-market journey is a testament to their commitment to uplift the lives of Filipinos and bring pride to the country.

“This is another step for us to introduce our own Timplang Atin to the rest of the world. When we introduced our first batch of Mekeni-branded products to the US, we want Filipinos abroad and foreigners alike to have access to the world-class quality and taste we offer,” said Garcia.

Last January, the food manufacturer made its Kikiam and Fish Balls available on the West Coast also through its partnership with Island Pacific Supermarket, one of the area's biggest Asian/Filipino supermarkets.

The products were widely accepted by the Filipino community on the West Coast. Stocks immediately ran low just a few days after the new products were announced by Island Pacific on their Facebook page.

“We received a lot of positive feedback from families, friends, and friends of friends in the US. Some even asked us to bring more Mekeni products," says Marilou Uy, AVP for Export. This inspired the brand to speed up its efforts to bring its tocino to the US.

“This is a major feat for a brand like Mekeni that started as a backyard business of a simple family. This milestone is a celebration of the efforts of the whole Mekeni family through the years,” Garcia explains.

Before the US, the food corporation exported food products to international markets such as Dubai, Bahrain, Brunei, Qatar, Australia, Canada, and the UK. It is also the first company accredited by the Japanese government to export cooked products to the country.

For over 30 years, it has been known for its world-class manufacturing capabilities. Mekeni is the first in Asia and the second in the world to receive the certificate of compliance with ISO 22000 Food Safety Management System standard. In 2012 and 2013, the company received the Century International Quality ERA Award (Gold Category) in Switzerland and The International Arch of Europe Platinum Award in Germany, respectively, which further cemented its commitment to food safety and quality.  

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