Tag page - Seletti

The IQOS Curious X and Seletti collaboration is all about challenging the status quo, anchored by a spirit of curiosity that has shaped IQOS’ global creative platform, Curious X. This same energy sparked the creation of Sensorium Worlds, which is an immersive playground where bold visuals,...

Stepping into Pirelli Hangar Bicocca in Milan, Italy was like entering a world suspended between the past and the future. The raw brick walls echoed the building’s industrial past, while bursts of laser lightst and floor-to-ceiling LED screens—like glowing monoliths—lit up the space. The air...

MILAN, Italy—Philip Morris International (PMI) partnered with Italian designer Stefano Seletti to reinvent the traditional Italian piazza with modern installations for the Milan Design Week to pique the curiosity and build the interests of consumers on smoke-free products. PMI's IQOS Curious X...