There are brand launches that follow a script, and then there are those that feel like a gathering with friends. The recent IQOS collaboration with Filipino visual artist Isabel Santos is the latter. Held at RCBC Plaza in Makati last February, the launch of “Curiosity Without Limits” unfolded...
Philip Morris International (PMI) is slowly building up to its goal of a smoke-free world by relying on its smoke-free products to comprise two-thirds of the company’s revenue by 2030, Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer, said. Stefano Volpetti, President...
MILAN, Italy—Fresh from the successful launch here of its smoke-free campaign “IQOS Curious X”, a Philip Morris International (PMI) executive revealed further plans to partner with artists and designers to “challenge the status quo” and continuously innovate toward a smoke-free future....
MILAN, Italy—While Philip Morris International (PMI) admits that their smoke-free products like IQOS devices are still in the “very early stage” in the Philippines, President for Smoke-Free Products and Chief Consumer Officer Stefano Volpetti promised a range of products for Filipino...
This article is only for adults who would otherwise continue to smoke or use other nicotine products. This article is in collaboration with IQOS IQOS’ Stay Curious* campaign continues to make waves in unleashing and providing a one of a kind experience, and they held an exclusive private...