Rising along the shoreline of the Surfing Capital of the North, SM City La Union stands as an architectural ode to coastal living, where nature, sustainability, and modern design flow together in harmony. Just a few waves away from Pagdaraoan Beach, SM’s 89th mall reflects SM Supermalls’ vision...
BAGUIO CITY – A popular mall here lighted a 35-foot Christmas tree on Friday to usher in the holiday season. The University of Baguio Chorale serenaded and the Baguio Ballet and Axis Dance Group performed during the unveiling at SM City Baguio. The centerpiece tree is dressed in sparkling red and...
SM City La Union is changing the Elyu experience. The 89th SM mall captures Gen Z’s lifestyle with coastal design, indoor greenery, and social spaces built for the new generation’s way of living. Near the shores of San Fernando, the mall blends Elyu’s surf culture with a modern retail...
The North has even more to look forward to as SM Store in La Union officially opened its doors on October 17, 2025, bringing the signature SM shopping experience, filled with style, convenience, and everyday excitement, closer to home. More than just a retail destination, SM Store is a place where...
Empowering learners, one school building at a time. True to this vision, SM Prime and SM Foundation turned over a new two-story, four-classroom school building to Suaybaguio–Riña Elementary School in Magugpo North, Tagum City on Oct. 16, 2025. The fully furnished facility includes modern...
SM Prime Holdings Inc. (SM Prime), one of Southeast Asia’s largest integrated property developers, is opening SM City La Union, its 89th mall in the Philippines, on Friday, Oct. 17, 2025. “This is our ninth mall in Northern Luzon, and we designed it to serve as a landmark for both residents and...
SM Supermalls launched SuperKids Month 2025 with the 9th Annual SuperKids Day: Multiverse Mash-Up at SM City Bacoor last October 5. The event celebrated creativity, play, and imagination among families and kids. Leading the celebration was Cerah Hernandez-Co, joined by actress Nadine Samonte Chua...
On hot days, when the power goes out, classes spill into the open gym. Children unroll doormats on the cement floor, balancing notebooks on their laps as they follow their teachers’ lessons. But when the rain falls during a power outage, they retreat to their dim, crowded classrooms—six by...
If you were walking around the Mall of Asia (MOA) Complex at about 7 p.m. last night, you might’ve noticed buildings glowing in blue. At first glance, you might assume it’s because of the “ber” months. But the real intention? To boldly stand with those fighting silent battles. The advocacy...
When it comes to celebrities, it’s common to see them venture into fashion, beauty, or food businesses. But for young actress and “Pinoy Big Brother: Celebrity Collab Edition” big winner Mika Salamanca, her latest passion project takes a more meaningful turn—writing children’s books....
SM Prime Holdings Inc. (SM Prime), one of Southeast Asia’s leading integrated property developers, has been recognized as one of the Hubexo Asia Top 10 Developers for 2025 for the 11th consecutive year since 2015. In a statement, the firm said this distinction reaffirms SM Prime’s continued...
This month marks a new chapter for Davao as SM Supermalls welcomes a bold new era with evolving finds just for you. SM City Davao, the first and largest SM mall in Mindanao, opens its Expansion Building bringing fresh urban experiences for every Davaoeño. From Insta-worthy dining scenes to stylish...
