The IQOS Curious X and Seletti collaboration is all about challenging the status quo, anchored by a spirit of curiosity that has shaped IQOS’ global creative platform, Curious X. This same energy sparked the creation of Sensorium Worlds, which is an immersive playground where bold visuals,...
Stepping into Pirelli Hangar Bicocca in Milan, Italy was like entering a world suspended between the past and the future. The raw brick walls echoed the building’s industrial past, while bursts of laser lightst and floor-to-ceiling LED screens—like glowing monoliths—lit up the space. The air...
Philip Morris Philippines Manufacturing, Inc. (PMPM) and Japan Tobacco International (JTI) lauded the Bureau of Customs (BOC) after the agency seized ₱83.7 million worth of smuggled cigarettes in Bulacan. Last April 24, the Customs Intelligence and Investigation Service-Manila International...
Philip Morris International (PMI) is slowly building up to its goal of a smoke-free world by relying on its smoke-free products to comprise two-thirds of the company’s revenue by 2030, Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer, said. Stefano Volpetti, President...
MILAN, Italy—Fresh from the successful launch here of its smoke-free campaign “IQOS Curious X”, a Philip Morris International (PMI) executive revealed further plans to partner with artists and designers to “challenge the status quo” and continuously innovate toward a smoke-free future....
MILAN, Italy—Philip Morris International (PMI) partnered with Italian designer Stefano Seletti to reinvent the traditional Italian piazza with modern installations for the Milan Design Week to pique the curiosity and build the interests of consumers on smoke-free products. PMI's IQOS Curious X...
MILAN, Italy—While Philip Morris International (PMI) admits that their smoke-free products like IQOS devices are still in the “very early stage” in the Philippines, President for Smoke-Free Products and Chief Consumer Officer Stefano Volpetti promised a range of products for Filipino...
ATHENS, Greece—Several Filipinos became the first Asians to tour the Philip Morris International’s (PMI) Papastratos Terea factory this year in Greece, which exports its heated tobacco products to more than 40 markets worldwide, Papastratos communications manager Katerina Chatzopoulou said....
Containers of Zyn, a smokeless nicotine pouch, are displayed for sale among other nicotine and tobacco products at a newsstand on Feb. 23, 2024, in New York. (AP Photo/Bebeto Matthews, File) WASHINGTON (AP) — Federal health officials on Thursday backed the public health benefits of...
JUMEIRAH, Abu Dhabi—There is “no doubt” that the Philippines will not only embrace smoke-free technology as an alternative to cigarette-smoking because of Filipinos’ close-knit family culture, structure, and dynamics, PMI President for Smoke-Free Inhalable Products Category and Chief...
JUMEIRAH, Abu Dhabi—Philip Morris International (PMI) is targeting to increase its revenue in smoke-free products to 66 percent by 2030, after reporting that it now generates 38 percent of its revenue from smoke-free products. PMI President for Smoke-Free Inhalable Products Category and...
JUMEIRAH, Abu Dhabi—Philip Morris International (PMI) President for South and Southeast Asia Frederic de Wilde lauded the Philippines for being a “champion country” in tobacco harm reduction and pushing for smoke-free alternatives to cigarettes. PMI President for South and Southeast...
