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Manila Bulletin devider Embassies at Work devider US blueberries take center stage at industry dinner in BGC

US blueberries take center stage at industry dinner in BGC

USHBC gathers media and trade partners for market talks and a blueberry-focused menu in Taguig

Published May 18, 2026 08:07 am
(Photo: Feliciano Rodriguez III/Manila Bulletin)
(Photo: Feliciano Rodriguez III/Manila Bulletin)
The US Highbush Blueberry Council gathered media members, trade partners, and food industry stakeholders in Taguig City last April 15 for a “Meet and Eat” dinner highlighting the growing market potential of USA blueberries in the Philippines.
Held at The Split in BGC, the event served as the culminating activity of the council’s participation in the 2026 Agribusiness Trade Mission, bringing together discussions on product development, retail opportunities, and food service applications centered on blueberries.
Organizers said blueberries continue to gain traction among Filipino consumers, chefs, and manufacturers because of their versatility, flavor profile, and nutritional appeal. The fruit has increasingly appeared in a wide range of applications, from breakfast dishes and pastries to sauces, beverages, and desserts.
During the dinner, guests were served a curated menu featuring blueberry-inspired dishes and drinks intended to demonstrate how the fruit can work across both savory and sweet preparations. The lineup was designed to showcase the ingredient’s flexibility across cuisines and menu styles.
Beyond the culinary component, representatives from the council also discussed developments in the global blueberry industry, including export growth, production trends, and Southeast Asia’s expanding role as a market for USA blueberries. Conversations during the evening also touched on opportunities for collaboration within the Philippine retail, manufacturing, and food service sectors.
“The Philippines continues to be an important and fast-growing market for USA Blueberries,” said Kevin Hamilton, vice president for global communications of the USHBC. “Events like this allow us to connect directly with partners, understand their needs, and explore new opportunities across retail, foodservice, and manufacturing.”
Hamilton added that the organization remains committed to supporting the Philippine market through consistent supply, industry insights, and collaborative programs aimed at long-term growth.
The dinner also served as a networking platform for stakeholders while reinforcing the growing presence of USA blueberries in the local market. According to organizers, the event aimed to position the fruit not only as a consumer product, but also as an ingredient that can bring added value and visual appeal to menus and product lines.

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