Universal Robina Corporation (URC) is bringing a playful twist to beverage sampling with the launch of its "YUMimmunity Machine," an interactive vending machine that dispenses free bottles of Goodday Cultured Milk Drink in select locations across Metro Manila and Cebu City.
The machine offers 350ml bottles in three flavors: Original, Strawberry, and Mango. To receive a free bottle, participants must scan a QR code, register, and take a photo at the machine.
URC describes the YUMimmunity Machine as a way to make Goodday Cultured Milk more accessible in an engaging format. The brand's mascots—Ori (Original), Beri (Strawberry), and Go Go (Mango)—are central to the campaign, which aims to highlight the drink’s health benefits.
Goodday Cultured Milk is made with Japanese technology and contains LAC-Shield, a paraprobiotic (Lactobacillus paracasei MCC1849) said to help boost immunity when paired with a proper diet and exercise.
The YUMimmunity Machine will be available at various locations, with updates posted on Goodday’s Facebook page.
Goodday Cultured Milk, a product of Asahi Beverages, is distributed by URC, which also manufactures brands such as C2 Cool and Clean, Great Taste Coffee, and Jack ‘n Jill snacks.