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Manila Bulletin devider Technews devider From canvas to screen

From canvas to screen

LG unveils art's true colors

Published Mar 13, 2025 02:07 pm

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Art fairs are usually a great way to immerse oneself in the diverse expressions of human imagination.  Held recently at the Ayala Triangle in Makati City, the Art Fair Philippines 2025 was a technology-infused art experience that showcased cutting-edge displays by LG, amplifying the beauty of contemporary art.

 

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The journey for the senses began upon entering the Art Fair.  The stunning LG OLED C4 was a feast for the eyes while the versatile LG StanbyME engaged even more senses by providing interactive maps and event details, ensuring seamless navigation through the expansive fair.

A key highlight of the Art Fair was the TLYR Collective Gallery  â€”a dynamic group of creatives redefining contemporary art by merging technology, culture and creativity.  Thought provoking pieces by artists dedMan, Ericson Calibo, and James Fowler were all amplified on LG's OLED G4 and C4 screens, showing every intricate detail with clarity, precision and depth.

The LG OLED C4, which comes in an elegant One Wall Design, is powered by Î±9 AI Processor Gen7.  Its Brightness Control ensures crisp and clear visuals, while the Brightness Booster technology enriches details.  Staying true to the artist's vision, the self-lit OLED 4K technology made colors appear richer and more vibrant.

The LG OLED G4, on the other hand, is equipped with the α11 AI Processor.  It features AI Noise Reduction and AI Super Resolution, enhancing clarity.  The G4 boasts 150% increased brightness, enabled by the upgraded Light Boosting Algorithm and Light Control Architecture.  As a result, all artistic details pop with vibrancy.

 

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A dedicated discussion space, called the Talks Hall, featured two LG OLED Pose‘ displays —an innovative design that combines self-lit OLED technology and a Brightness Booster, delivering vivid colors and exceptional details.  These displays enhanced the experience of meaningful presentations by distinguished speakers, such as Director Jeremy Barns of the National Museum and renowned historian Ambeth Ocampo. 

Art Fair Philippines has once again celebrated the perfect synergy of art and innovation, where creativity meets technology.  With LG Philippines as an exhibit partner, artistic experiences were elevated further through the power of technology.  As the world's No. 1 OLED TV brand for over a decade, LG ensured each masterpiece was displayed with unmatched depth, precision and brilliance.  Indeed, "Life's Good" when art and technology come together.

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