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'Mah coffee, McCafé': Brewing Gen Z's perfect cup at P49

Lifestyle | Food

'Mah coffee, McCafé': Brewing Gen Z's perfect cup at P49

By MB Lifestyle

KV - McCafe Value.jpg

McDonald’s Philippines, led by owner George Yang, is winning over Gen Z with its latest campaign, “Mah coffee, McCafé,” which highlights affordability without compromising quality.

The stronger, creamier McCafé Iced Coffee Original is now available for just P49, bringing premium coffee within reach for more customers. The pricing also applies to two other popular options: McCafé Iced Coffee Black and McCafé Premium Roast Coffee. This strategy underscores McDonald’s commitment to offering high-quality coffee at a price that’s accessible to Filipinos nationwide.

"We’re empowering the teens to take ownership of their coffee choices and what better way to do this by making available coffee choices that are bold and rich in flavor, yet friendly on their pockets! With the quality of coffee McCafé offers at an affordable price, they'll undoubtedly say, ‘McCafe is Mah Coffee!’” said Ada Lazaro, Vice President and Chief Marketing Officer of McDonald’s Philippines.

The campaign is designed to connect with the vibrant, expressive spirit of the Gen Z market. Featuring a catchy script that captures their personality, it reflects their lifestyle through relatable phrases like, “Mah beat, mah coffee…Mah routine, mah coffee…Mah style, mah coffee.”

"Simple, uncomplicated and affordable, McCafé caters to the tastes of the Filipino Gen Z market. From its inception, McCafé has always promised to be the reliable, affordable coffee that fits seamlessly into anyone’s lifestyle," Lazaro added.

McCafé products are available nationwide through dine-in, take-out, drive-thru, dessert centers, kiosks, and delivery.

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