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Screens get smarter at CES 2025

Technews

Screens get smarter at CES 2025

Samsung reimagines screen with Vision AI

By Len Amadora

Samsung Vision.png — Image from Samsung.com

At CES 2025, Samsung unveiled Samsung Vision AI integrating AI into its screen lineup. In keeping with its vision to transform screens into adaptive and intelligent companions, Samsung has introduced its innovative platform to simplify and enrich everyday living.

SW Yong, Samsung Electronics President and Head of Visual Display Business, shares, "With Samsung Vision AI, we're reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life."

Here are some of its key features:

Click to Search provides instant information about any on-screen content without interrupting the viewing experience.

Live Translate gives real-time subtitle translations, breaking language barriers so viewers can effortlessly access content from around the world.

Generative Wallpaper transforms screens into art displays based on the user's taste and preferences.

Home Insights provides peace of mind, especially for users who are away from home, by offering real-time updates about the home environment. This would include safety alerts and daily updates on your living spaces.

Enhanced picture and sound quality thanks to On-device AI technologies that analyze content and environmental factors to automatically enhance visuals and sound.

Samsung Vision AI features are integrated in Neo QLED, OLED and QLED, and The Frame models.

Together with AI companion Ballie and Smart Monitor M9, the latest Vision AI features, Click to Search and Live Translate, earned the prestigious 2025 CES Innovation Award.

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