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Manila Bulletin devider Drive devider Jetour Auto partners with EDM artist Alan Walker

Jetour Auto partners with EDM artist Alan Walker

Hitmaker behind "Faded" to make brand theme song

Published Jan 10, 2025 03:24 am

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Brand theme songs are nothing new, but how often does an auto brand tap a top-tier EDM artist to create one? That’s that case with Jetour Auto which announced its partnership with global music artist, Alan Walker.

Since rising to fame in 2014 with his track “Fade”, Alan Walker has blended electronic music and ethereal female vocals to create a trademark sound. His hit song "Faded" has garnered over 1.2 billion views on YouTube and sold more than 3.8 million copies worldwide, topping the charts in multiple countries and solidifying his position as a leading figure in the electronic music scene. Alan Walker has not only graced the stages of renowned international music festivals but also maintains a strong presence and influence on social media and streaming platforms. His music continues to rack up impressive play counts on platforms such as Spotify and Apple Music.

For his partnership with Jetour Auto, Alan Walker will create a tailor-made brand theme song. The single will blend Jetour's "Travel+" philosophy, inspiring audiences worldwide to yearn for and pursue travel and a better life. The single will be officially released worldwide in January 2025.

The collaboration between Jetour Auto and Alan Walker stems from their shared passion for travel and the pursuit of a beautiful life. Through this partnership, Jetour Auto aims to infuse the soul of "Travel+ Music" with Alan Walker's musical talent and global influence, breaking boundaries and spreading the "Travel+" concept to a wider audience.

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This collaboration is designed to inspire a passion for travel and explore the limitless possibilities of a better life. At the same time, Alan Walker’s involvement will inject more youthful, fashionable, and vibrant elements into the Jetour brand, further enhancing its global recognition and influence. The collaboration is part of Jetour Auto’s vision of "One World, One Jetour, One Travel+" in a tangible way.

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Jetour Auto offers a wide array of vehicles designed for transport and even longer travels. In the Philippines, it launched the Dashing Symphony, a crossover SUV with enhanced audio features for an even more enjoyable drive.

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Jetour Auto Philippines Inc. (JAPI)
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