Jetour Auto Philippines Inc (JAPI) is starting the year off in full force, having recently unveiled the Jetour Dashing Symphony, a limited edition Dashing model that seeks to inject a more luxurious experience into the model’s variant lineup.
During the recently held Dealer Commitment Ceremony last January 31, at the Enderun Tent in Taguig City, the limited edition Dashing Symphony was unveiled in all its Aurora Green glory. This model differentiates itself from the rest of the Dashing lineup by placing a special focus on audio excellence as an add-on to the full Dashing experience.
The heart of the Dashing Symphony's appeal lies in its enriched audio setup, meticulously designed to offer a powerful, dynamic, and distortion-free sound experience. This is achieved through a sophisticated arrangement of a 10-inch, 300-watt JL Audio subwoofer and a 400-watt 4-channel JL Audio power amplifier, strategically placed in the rear passenger area. Additionally, each of the four side doors houses a JL Audio component speaker system, incorporating two woofers and two tweeters, complemented by a trunk speaker with an amplifier.
This audio system is tuned for quality and not just sheer volume. The ethos for creating the Symphnoy was to create an ambiance that matches the mood and lifestyle of its occupants, enhancing everyday drives with unparalleled sound quality. And this sound quality was evident when, during the event, violinist Mikaela Torres played for the guests with accompanying music solely routed through the Dashing Symphony’s JL Audio sound system, filling the Enderun Tent with a full and lush sound.
The Symphony also inherits the Dashing’s high-end technologies. Features such as intelligent lighting interactive systems, multi-function external side-view mirrors, a panoramic sunroof, hidden sensing door handles, and the Smart Rubik's Cube key, which offers keyless entry, start system, and remote start engine.. The infotainment system, equipped with a 12.8-inch touchscreen and Bluetooth connectivity, further shows off the modernity of the Dashing Symphony.
It also boasts of an intelligent safety system that includes lateral and backward collision warnings and a 360-degree panoramic visual parking assist, complemented by an integrated body electronic stability system.
Priced at ₱1,523,000 for the limited edition Dashing Symphony in Aurora Green, the model offers a unique proposition in the market. The standard Dashing model is also available at ₱1,373,000, providing options for different preferences and budgets.
Since the brand’s launch in March 2023, JAPI has seen impressive sales figures, with 1,018 units sold. The company's strategy encompasses enhancing brand influence through both physical and digital channels, aiming to achieve a 75% sales growth over the next 12 months. JAPI's ambitious target is to sell 3,700 Jetour vehicles by the end of 2024, with 3,000 of those being ICE-powered vehicles and 700 being EVs. Additionally, JAPI plans to expand its dealership network in Metro Manila and the provinces, doubling its presence to cater to the growing demand for Jetour vehicles.