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Manila Bulletin devider Drive devider Chevrolet Philippines honors top dealers at 'The Chevys'

Chevrolet Philippines honors top dealers at 'The Chevys'

Published Aug 15, 2025 03:56 pm
Chevrolet executives presented the all-new Groove SUV during the event.
Chevrolet executives presented the all-new Groove SUV during the event.
Top-performing dealers were honored at the first-ever "The Chevys" Dealer Awards held at the Solaire Resort, Parañaque on July 30, 2025. Organized by Hariphil Asia Resources, Inc. (HARI), the official distributor of Chevrolet in the Philippines, the awards ceremony celebrated excellence in the key business areas of sales, service, parts, customer relations, and dealer management, underscoring HARI’s commitment to strengthen its partnership with its dealer network. The event also served as the launch for the all-new Groove.
2024 Dealer Network Grand Champion, Chevrolet Alabang.
2024 Dealer Network Grand Champion, Chevrolet Alabang.
Chevrolet Alabang took home the 2024 Grand Dealer Network Champion award for exceptional performance across all operational aspects. Newcomer Chevrolet CamSur also made a remarkable debut, earning the Rookie of the Year award and multiple citations for excellence.
"The Chevys is our way of honoring the hard work of the teams that embody our core values of innovation, quality, and unwavering focus on the customer," said Ms. Maria Fe Perez-Agudo, Vice Chairman, President and CEO of HARI. "We are not only awarding trophies; we celebrate TOGETHER as the vibrant community that builds lasting relationships with our customers and turns every Chevy drive into a memorable experience."
From left: HARI Chairperson Mr. Richard L. Lee; Vice Chair, President and CEO Ms. Maria Fe Perez-Agudo; General Motors Asia Pacific President and Managing Director, Hector Villarreal; General Motors Asia Pacific Managing Director for Southeast Asia and Asia Pacific Sales Operations, Marc Ebolo; and HARI Director, Treasurer, and CFO, Mr. Ladislao Avila Jr.
From left: HARI Chairperson Mr. Richard L. Lee; Vice Chair, President and CEO Ms. Maria Fe Perez-Agudo; General Motors Asia Pacific President and Managing Director, Hector Villarreal; General Motors Asia Pacific Managing Director for Southeast Asia and Asia Pacific Sales Operations, Marc Ebolo; and HARI Director, Treasurer, and CFO, Mr. Ladislao Avila Jr.
The event was graced by top executives from General Motors Asia Pacific, led by Hector Villarreal, President and Managing Director and Marc Ebolo, Managing Director for Southeast Asia and Asia Pacific Sales Operations, highlighting the importance of the Philippine market. They were joined by the HARI leadership team, led by Chairperson Mr. Richard L. Lee, Vice Chair, President and CEO Ms. Maria Fe Perez-Agudo and Director, Treasurer, and CFO, Mr. Ladislao Avila Jr.
Major awardees of the night included Chevrolet Alabang which took home top honors including 2024 Dealer Network Grand Champion and 2024 Top Sales Performance Champion.
Chevrolet CamSur dominated the awards with multiple wins like 2024 Rookie of the Year (Overall), 2024 Rookie of the Year (Sales), 2024 Best in CRM Operations, 2024 Best Facility, and 2024 Top Sales in New Models.
Chevrolet Pampanga was recognized for its strong sales performance with honors like 2024 Sales Performance - Runner-up, and 2024 Top Sales in Asian Models.
Chevrolet's top-performing dealers take the stage.
Chevrolet's top-performing dealers take the stage.
The inaugural event of "The Chevys" sets a new benchmark for performance and customer service, energizing the entire dealer network as Chevrolet continues to expand its presence and rollout new and exciting vehicles for the Filipino motorist.
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