A taste of Chagee: Global milk tea giant opens in Manila this August
The international tea brand brings its wellness-forward brews and modern tea bar concept to three Metro Manila locations, with a week-long fitness-themed pop-up ahead of launch
Chagee is arriving. And it’s coming prepared.
With over 6,000 stores across China, the United States, and Southeast Asia, the global tea chain makes its move into the Philippine market this August with the opening of three new locations in Metro Manila. The stores will rise in SM North EDSA in Quezon City, Robinsons Galleria in Ortigas Center, and the Venice Grand Canal Mall in Taguig.
Before the first cups are poured, Chagee will host a week-long pop-up at SM North EDSA, The Block Atrium, from July 7 to 13. Called the CHAGEE 7-Day Power Up Challenge, the event introduces the brand to Filipino customers through a slate of wellness-themed games and activities. On offer: giant bowling, basketball, mini golf, and free dance fitness classes. The brand’s signature drink, BO·YA Jasmine Green Milk Tea, will be available for free sampling during the event. Guests can also win exclusive merchandise and prizes.
Chagee enters the country as part of a growing shift toward healthier drink alternatives. Its milk teas are made without artificial sweeteners or flavoring in the tea base. The drinks are crafted with authentic, high-quality whole tea leaves and are prepared using state-of-the-art brewing technology.
More than just what’s in the cup, Chagee also brings a distinctive store experience. The brand’s “modern tea bar” design is rooted in traditional tea artistry, reimagined for a contemporary audience. In its Singapore and U.S. branches, the stores are designed as multi-sensory spaces — not just cafés but places meant to engage sight, scent, and taste. The upcoming Manila locations are expected to follow suit, offering a fresh addition to the capital’s already thriving cafe culture.
The Philippine launch marks Chagee’s fifth market in Southeast Asia. With its app now available on the App Store and Google Play, the brand is gearing up for a full introduction.
For updates, follow Chagee Philippines on Facebook and Instagram.