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Samsung puts AI at the heart of your home

Technews

Samsung puts AI at the heart of your home

By Len Amadora

Samsung Electronics Co., Ltd. showcased its bold AI Home vision at the 2025 Southeast Asia Tech Seminar, held in Bangkok, Thailand. Journalists and influencers from across the region, including the Philippines, got an exclusive look at how Samsung's AI-powered appliances are making everyday life smarter, more connected and user-centric.

Hosted at the newly opened Business Executive Studio, the event featured a suite of innovative home appliances designed to reshape how families live, work and interact within their homes.

Among the highlights was the upgraded AI Home display, now integrated across more appliances, alongside the enhanced Bixby voice assistant, which now includes Voice ID, offering a personalized and intuitive user experience.

As always, safety remains at the core of Samsung's smart ecosystem. New SmartThings services like Family Care, fortified by Samsung Knox, reinforce the brand's commitment to security and peace of mind.

Samsung's new refrigerator lineup stands out with its new 9-inch AI Home Display and enhanced Family Hub experiences. The new Side-by-Side models redefine convenience through integrated screens and Wide Auto Open Door features.

Smarter living extends beyond the kitchen; top-load washers now include AI Wash. Even vacuum cleaners and air conditioners have also joined the smarter revolution! Take a look...

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Samsung PH Samsung AI Home

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