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Manila Bulletin devider Lifestyle devider Food devider Abi Marquez wins Food Blogger Award at Cannes

Abi Marquez wins Food Blogger Award at Cannes

The social media star known as the "Lumpia Queen" celebrates her Cannes win as a triumph for Filipino cuisine on the world stage

Published May 26, 2025 07:41 am
Abi Marquez, known for her viral Filipino food videos, took home the Food Blogger Award at the 2025 World Influencers and Bloggers Awards (WIBA) in Cannes, France. She shared the news in a Facebook post on May 24.
In her caption, Marquez expressed disbelief and gratitude over the honor, noting it was her first time in Europe. “Still CRAZY to me that I’m in Europe for the first time and recognized for what my team and I have built with love,” she wrote. “To be surrounded by creators from around the world AND to represent Filipino food on another global platform.”
Abi’s win marks another major moment for Filipino food representation on the world stage. Known for her upbeat and creative videos celebrating Filipino home cooking, Marquez has grown a loyal following across social media by turning familiar local dishes into visually engaging, short-form content. The award recognizes the cultural impact of her work as she brings the flavors and techniques of the Philippines to an international audience.

“To everyone who watched and shared our content, MARAMING SALAMAT PO,” she wrote, addressing her followers directly. “You helped Filipino Food be seen across the globe.”
The award follows a recent moment of international attention for Marquez, who caught the eye of British celebrity chef Gordon Ramsay during his visit to the Philippines earlier this year. Ramsay interacted with Marquez in a playful online exchange after she was featured during his local culinary tour. The moment helped draw further global curiosity to Marquez’s work and her creative approach to traditional Filipino fare.
For Marquez, the WIBA honor is more than a personal achievement—it represents a broader opportunity for Filipino food to reach wider audiences. In her words, it is a milestone built “with love” and shared with everyone who believes in the richness of Filipino culture.
Her post ends with a clear message of pride: a Filipino flag emoji, a thank you in her native language, and a sense of awe at having taken part in a moment of international recognition — all while carrying Filipino flavors with her.
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