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Manila Bulletin devider Lifestyle devider People and Events devider Franchise fever, Manila-style

Franchise fever, Manila-style

The surefire way to expand one's network is by having a franchisee so happy that they'll opt to open a second, third franchise.

Published Sep 5, 2024 07:52 am
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Special Assistant to the President and keynote speaker Frederick Go, with Chris Lim, PFA president

Franchise Asia Philippines 2024, an International Franchise Conference mounted by the Philippine Franchise Association (PFA), recently took place at the SMX MOA. It was another feather in the cap for our PFA, as corporate values, best practices, and tracking retail trends took center stage throughout the two days of the conference.

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Century Pacific Foods, Inc. EVP and COO Greg Banzon, McDonald’s Phils. AVP Meryl Hernandez, and DigitalFilipino's Janette Toral
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Jollibee Phils. president Fernando Yu, LT&G Credit Line  president Marco Soliman, Potato Corner COO  Joey Alvero, and SEAOIL Phils. president Francis Glenn Yu

Working on the tagline of “Explore Expand Excel,” this year’s iteration of Franchise Asia was a wake-up call for both franchisors and franchisees seeking the right formula for success. As one franchisor said, the surefire way to expand one’s network is by having a franchisee so happy that they’ll opt to open a second, third franchise. Wise words!

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Dr. Carl Balita of the Carl Balita Review Center

The spirit of fraternity was evident, as the founders and top executives of well-established brands were more than ready to join panel discussions, and help the still nascent brands fast track their growth. More than competition, it was about cooperation and helping the economy move forward. As keynote speaker Frederick Go reiterated, success begets success, and economic indicators are ripe for that push to prosperity.

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Ateneo de Manila University director Matec Villanueva 

 

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Mary Grace Cafe founder and CEO Mary Grace Dimacali, SM Supermalls president Steven Tan, and Wildflour Hospitality Group's Ana Lorenzana de Ocampo
 

 

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Joseph C. Tanbuntiong of Jollibee Foods Corp., with Issa Litton

 

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Alice Liu of Penshoppe

 

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Concepcion Industrial Corporation (CIC) CEO Ariel Fermin, and Gilbert Tolentino of SPAVI (Shakey’s Philippines)


 

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