Franchise Asia Philippines 2024, an International Franchise Conference mounted by the Philippine Franchise Association (PFA), recently took place at the SMX MOA. It was another feather in the cap for our PFA, as corporate values, best practices, and tracking retail trends took center stage throughout the two days of the conference.
Working on the tagline of “Explore Expand Excel,” this year’s iteration of Franchise Asia was a wake-up call for both franchisors and franchisees seeking the right formula for success. As one franchisor said, the surefire way to expand one’s network is by having a franchisee so happy that they’ll opt to open a second, third franchise. Wise words!
The spirit of fraternity was evident, as the founders and top executives of well-established brands were more than ready to join panel discussions, and help the still nascent brands fast track their growth. More than competition, it was about cooperation and helping the economy move forward. As keynote speaker Frederick Go reiterated, success begets success, and economic indicators are ripe for that push to prosperity.
