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Manila Bulletin devider Lifestyle devider Parenting devider Discover the next lifestyle icons: Search begins now

Discover the next lifestyle icons: Search begins now

The San Mig Light announces the search for their next lifestyle icons. Do you have what it takes?

Published Aug 9, 2024 02:40 am

Are you the type of person who gives off a lively and easy vibe? Your fun, light, and energetic charisma can make you the next lifestyle icon - individuals who embrace a life that’s light and fun, just like San Mig Light — a 100-calorie beer.

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Celebrities and personalities, such as Sandara Park, Jason Dhakal, Ena Mori, Bea Marin, Joshua Decena, and Baby Oliv, are some of the known San Mig Light icons that best reflect the light life. Along with other previous brand ambassadors, they have embodied and represented the brand’s personality of being fun, light, energetic, and living life spontaneously.

San Mig Light is a light beer that gives one a lively and easy vibe, providing a full beer flavor without the heavy feeling. This year, San Mig Light is searching for new brand ambassadors to represent and portray this identity through Camp Light. Camp Light is San Mig Light’s search competition for Gen Z lifestyle icons across the country.

This competition is open to Gen Zs aged 18 to 24 years old as of July 2024. Auditions will be done solely online — through TikTok and Instagram. Interested participants should have at least 1,000 organic or authentic followers on TikTok or Instagram. If qualified, they can proceed to register through this form posted on the official San Mig Light Facebook, TikTok, and Instagram pages. The video entries must be shot and edited by the participant and should be submitted using the same Google Forms link. Keep in mind that all video entries must be in high-definition resolution and should follow the standard video format size of 9:16 or 1080 x 1920. All other details can be seen in San Mig Light’s social media pages.

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Interested participants must answer the question, “How do you #FitIntoTheLightLife?” through a 30 to 60 second creative video that shows their confidence and fun personalities. Videos may be Chit Chat Get-Ready-With-Me, Lifestyle Mini Montage, Funny Skits, Questions, and Answers, Day in a Life vlogs, Outfits for the Light Life, and storytelling concepts. With a bottle or can of San Mig Light, express and tell the viewers what it’s like to be you, living the Light Life. Take note that San Mig Light must be seen and not consumed in the video.

Video entries will be judged initially according to Audience Votes and Brand Fit — the number of authentic likes and shares across social media platforms, and the suitability of the application to Camp Light and San Mig Light. As participants move forward with the audition, Presentation, and Appearance, Video Content Creativity, and the overall Judges’ Score will be added to the criteria.

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The next lifestyle icons can be anyone from across the country - whether you’re a content creator, an athlete, photographer, singer, musician, or have the passion and confidence to express yourself. Register now until August 15, 2024, and showcase how you make the most of life.

Do you have what it takes to be the next San Mig Light Ambassador? Visit their official social media accounts now!

Promo runs from July 1, 2024 to December 31, 2024

PER DOH-FDA-CFRR Permit No.0867 s. 2024

Drink responsibly. ASC Ref. No: ASC Ref. No: S0086P080524S

Related Tags

MB Lifestyle Online San Mig light
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