An immersive event in BGC awakened the senses, from sight and sound to smell and taste, highlighting the experience of smokers as they switch to Iqos, the first and only heated tobacco product (HTP) sold in the Philippines.
At the pop up event, Iqos Club members enjoyed a night of smoke-free tobacco on July 27, themed "Iqos Together X: A Celebration of Pleasure." This event also marked the fourth year of Iqos in the Philippines, highlighting its role in providing adult smokers with a better alternative to traditional cigarettes.
The event transformed BGC Immersive in Taguig City into a dazzling sensory playground. From avant-garde LED displays and tantalizing Japanese cuisine to refreshing mocktails and captivating entertainment, guests were treated to a full immersion in the latest Iqos Iluma technology. Each element—light, sound, aroma, texture, and taste—came together to create an extraordinary experience that showcased the joy of switching to Iqos.
A potential better alternative
Unlike traditional cigarettes, Iqos heats tobacco instead of burning it, decreasing the level of harmful chemicals compared to cigarette smoke. This technology offers adult Filipino smokers a better alternative, with data showing that smoking-related diseases claim over 112,000 Filipino lives annually.
Iqos's smoke-free approach addresses this issue, offering a way to enjoy nicotine without the harmful effects of combustion.
Traditional cigarettes burn tobacco, producing smoke, ash, and a host of toxic chemicals. In contrast, Iqos heats tobacco just below the burning point, releasing aerosol without smoke. This difference means fewer harmful chemicals and a cleaner experience.
With a global presence spanning a decade and a strong foothold in the Philippines for four years, Iqos has become the go-to choice for many adult smokers looking to make the switch from conventional cigarettes. It delivers the satisfaction of smoking without the ash, lingering odor, or harmful byproducts.
The BGC event was a vibrant reminder of Iqos's commitment to enhancing consumer satisfaction and celebrating its diverse smoke-free community.
To elevate the excitement, the brand announced an exclusive promotion: a chance to win a trip to the "Iqos Together X Sensorium" in Tokyo, Japan. This exclusive event, set for October 19, 2024, promises a one-night-only sensory journey driven by innovative collaborators, artists, and interactive experiences.
Heat-not-burn products now make up 40% of the tobacco market in Japan. Tokyo, a city known for embracing the unexpected, will host this unique celebration, inviting guests to explore, taste, and connect with the ever-evolving Iqos community.
This once-in-a-lifetime Tokyo experience will feature a specially designed venue, inviting guests to embark on a sensory journey like no other.
As Iqos continues to revolutionize the tobacco industry, it empowers adult smokers with informed choices, ensuring they can make better decisions for their lifestyle.
A Shift in Smoking Habits
While traditional cigarettes burn tobacco, releasing harmful chemicals, newer options like heated tobacco products (HTPs) work differently. HTPs heat tobacco instead, reducing the production of these harmful substances.
This distinction is crucial considering the significant health risks associated with smoking. With smoking-related diseases claiming numerous lives annually, exploring less harmful alternatives is essential.
It's important to note that HTPs are not entirely risk-free. However, they offer a potential reduction in exposure to harmful chemicals for adult smokers who are unable or unwilling to quit completely. As the landscape of tobacco consumption evolves, it's crucial to make informed choices about personal health.