Parisian perfume brand Maison Margiela Fragrances opened its first boutique in the Philippines at Greenbelt 5, Makati City. Spanning 36 square meters, the store offers a full lineup of the House’s iconic Replica perfume collection, as well as a selection of home scenting and bath and body products. As a delightful addition, the brand introduces From the Garden, a new fragrance that invites everyone to experience the essence of a tranquil moment spent amidst lush nature.
“From the Garden evokes a memory that I share with my son," shared French master perfumer Olivier Cresp, “Like a family heritage. My father made me smell the garden plants, and I did the same with my son. These earthy and greenery notes remind me of those moments of
transmission and complicity.”


The opening was attended by Rustan Marketing Corporation Division Manager for Fragrances Marlyn Ferrer, Rustan’s Commercial Corporation VP for Store Development and Expansions Michael Huang, Rustan Marketing Corporation General Manager Cessie Colayco, Maison Margiela Director of Sales Carlton Pereira, Rustan Commercial Corporation, SSI Group of Companies and Rustan Marketing Corp. President and CEO Anton Huang, Maison Margiela Training Manager Lynne Chow, and Maison Margiela Regional Product Manager Felicia Yeo, Brent Manalo, LA Aguinaldo, Jeff Ong, Ashley Garcia, Craig Uy, Bella Racelis, David Guison, and Ida Anduyan, to name a few.


Guests are welcomed by an interactive digital screen, alongside an olfactory bar of Replica fragrances. When a bottle is picked up, the screen bursts into vivid imagery that perfectly captures the fragrance. This immersive experience transports shoppers into the ambiance, mood, and emotions evoked by the scent.


Exclusively distributed by Rustan Marketing Corporation, shoppers can finally indulge in the House’s exquisite scents and unique offerings when they visit Makati City’s renowned luxury mall. In collaboration with Stores Specialists, Inc., the boutique boasts a meticulously curated concept and captivating design, providing a truly impressive fragrance retail experience.