Bally unveils new flagship store in Rustan's Makati

The Swiss brand Bally has achieved a significant milestone in its Philippine expansion by opening its new flagship store in Makati.

Located at Rustan's Makati, the 81-sqm. space embodies Bally’s sophisticated style and Swiss design values.

Celebrities such as Sarah Lahbati, Rhian Ramos, Tony Labrusca, Coleen Garcia, Chie Filomeno, and Jake Cuenca, to name a few, attended the occasion to celebrate the brand’s new refreshed store in the country.

The entrance, adorned with warm wood tones reminiscent of Swiss landscapes, sets the tone for a journey through subtle elegance. Inside, visitors encounter a blend of textures—from meticulously designed wooden boiserie to exquisite marble contrasting with flawless beige walls.

These design choices underscore Bally's dedication to quality and aesthetics, rooted in its 170-year legacy of craftsmanship. The new boutique not only showcases Bally’s full range of apparel, footwear, bags, and accessories but also aligns strategically with Simone Bellotti’s creative vision, harmonizing heritage with contemporary design.