Supersized webs turn SM North Edsa into a spider-themed city

‘Spider-Man: World Of Webs’ campaign begins


Get ready to don your masks, costumes, and web shooters! The World of Webs pop-up has officially opened its gates at The Block Atrium, SM North EDSA, starting May 1, 2024. Embark on a web-slinging adventure into the spider-themed city and seize the special opportunity to meet our friendly neighborhood superhero, Spider-Man.

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Peter Parker, who protects his city as the Amazing Spider-Man, is a fan-favorite character in the Philippines thanks to his big heart and funny quips. With his remarkable arachnid-like abilities and endearing personality, Spider-Man has captured the hearts of fans of all ages. This relatability has made people feel like anyone could channel their inner hero, establishing him as a beloved Marvel superhero whom many fans truly identify with.

Gear up and here are the exciting things you can expect from the World of Webs pop-up.

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Swing into “Spider-Man City”

This marks your official invitation to enter the World of Webs! Step into “Spider-Man City”, inspired by New York City and scenes from fan-favorite Spider-Man stories – check out the details from the floor and column walls up to the ceiling, especially the towering 30-foot-tall Daily Bugle-themed centerpiece. Swing into adventure alongside your favorite masked hero here at the atrium!  

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Spider-Man meet-and-greet

What’s a city without everybody’s favorite wall-crawler, right? Get a chance to meet-and-greet the friendly neighborhood Spider-Man. Circle May 1, 4, and 5, on your calendars, and don't forget to grab your friends and family. Snap a selfie with Spidey at this free event. Check out the official social media pages of SM North EDSA for more announcements.

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Collectors market

From toys, and collectibles to apparel–complete your visit to the World of Webs by gifting yourself special Spider-Man-themed merchandise! Treat yourself or find the perfect gifts for your squad and family with our wide range of licensed items.

The World of Webs pop-up will run from April 30 to May 14, 2024.  So, don’t miss out on this special opportunity to be part of the Spider-Man-themed adventure. We are excited to see you here as we celebrate our favorite superhero. Post your fave poses with the hashtags #SpiderManWorldofWebsPH #SpiderManWoWAtSMNorth for a chance to get featured! See you here, #SMFam!