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Manila Bulletin devider Lifestyle devider Food devider Tealive celebrates 50th shop in the PH by unveiling new ube flavors and cool summer drinks

Tealive celebrates 50th shop in the PH by unveiling new ube flavors and cool summer drinks

Ube is definitely 'in' this 2024

Published Apr 5, 2024 05:03 am

Tealive recently unveiled its 50th store in the Philippines at BGC Park West, Taguig City. The celebration, which took place in the late afternoon heat of the concrete jungle that is BGC, was the perfect summer affair, filled with fun, good cheer, and lots of iced drinks.

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The facade of the 50th Tealive store in the PH, located at Park West, Tagug City

Present at the event was Brian Loo, the entrepreneur behind Tealive. The brand is present in 11 countries with over 1,000 stores worldwide, and stands as the leading bubble tea brand in Southeast Asia. Tealive debuted in the Philippines in 2022.

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CEO and Founder Bryan Loo at the opening of the 50th Tealive store in the PH

Loo explained how his brand aims to revolutionize tea-drinking culture and establish it as the "New Coffee" globally. Loo, envisioned Tealive as "Born in Malaysia, Raised for The World," he explained during the event at BGC.

Ube overload

At the opening, ube is definitely a hit. In addition to celebrating the launch of their 50th branch, Tealive introduced new "UBEr flavors," solidifying the bright purple root's status as the flavor of the year for 2024.

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Ube Halo and Ube Scramble

The “Tealive Ube Series” will be available to the public (unfortunately) in June this year. We tried Ube Matcha, Ube Halo, Ube Milktea, and Ube Scramble. We also tried their cool fruity tea drinks, as well as their toasties, burgers, and fries.

Get ready to 'Bru'

The 50th store opening was also the perfect chance to introduce Tealive's new mascot, Bru. According to them, Bru "is an icon with a quirky, funky character who counters negative vibes with his wise mind and edgy personality."

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Tealive's new mascot Bru

The mascot danced and made finger hearts non-stop, delighting VIPs and media guests at the shop.

After Bru's dance number, guests continued to sample Tealive's menu, which featured classic Milk Tea products such as Signature Milk Tea, Original Milk Tea, and Original Pearl Milk Tea, as well as flavorful options like Wintermelon Milk Tea and Brown Sugar Milk Tea.

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A selection of the savory items we tried at the opening event

Beyond the classics, we also tried fruity choices such as Summer Strawberry Pudding Smoothie and Matcha options like Wintermelon Matcha Latte.

Additionally, toasted treats like Cheezy Chicken Katsu Toastea provided a satisfying snack that afternoon.

The 50th Tealive store at BGC Park West in Taguig City is open 24 hours daily.

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