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A toast to women

Max Mara's in-store launch of the spring-summer 2024 collection

Published Apr 26, 2024 12:53 am

Max Mara, an Italian fashion business, hosted an in-store launch on March 18 at their store in Greenbelt 3, Makati, to showcase their 2024 spring-summer collection.
 

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Alou Koa, Julia Nunes, Amanda Zamora, Isabela Galeria, and Erika Kristensen


The occasion was attended by various individuals, such as Vince Uy, Janeena Chan, Gaby Concepcion, Francine Arias, Lu Jean Ong, Honey Pangilinan, Marina Go, Suzette Ayson, and Hera Geriene, among others.
 

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Attorney Gaby Concepcion, Vince Uy, and Janeena Chan

 

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Sergio Boero, Gabbi Lopez, Francine Arias, and Lu Jean Ong

 

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Honey Pangilinan, Kate Katigbak, Tedrick Yau, Tanya Walker, and Anj Aguilar


Titled "An Army of Women," the collection draws inspiration from the
Women's Land Army, an organization that enlisted and trained women to work on farms during wartime.
 

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Lynette Guzman, Marina Go, Suzette Ayson, and Hera Geriene

 

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Jonard Koa, Johnlu Koa, and Alou Koa


The brand showcased two sets that embody the concept of women's
empowerment. The first set featured luxurious neutral tones, including a
siren suit, military-style pieces, and jumpsuits.
 

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Jinky Cruz, Dennis Robles, and Lynette Guzman


The second set focused on colors, with structured silhouettes in shades of navy, pale blue, and lavender, providing cool outfit ideas for the summer season.
 

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Lui Diongco, Treisha Vanns, Aliza Goco, and Abby Tabladillo


In addition to the highlighted pieces, the collection also includes backless sundresses inspired by gardeners' aprons, as well as triple-layered chiffon gowns, jodhpurs, and reimagined workwear classics.

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