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Viral 'Wag na tayo mag-break, please. Love, D' billboard mystery revealed

Lifestyle | Parenting

Viral 'Wag na tayo mag-break, please. Love, D' billboard mystery revealed

A creative marketing campaign orchestrated by Dermorepubliq, a Filipino-owned skincare brand

By MB Lifestyle

The viral billboard situated along C5 in Quezon City containing the message "Wag na tayo mag-break please" signed "Love, D.” in early March 2024

Situated along C5 in Quezon City, the billboard, "'Wag na tayo mag break, please. Love, D,'” has been revealed to be part of a creative marketing campaign orchestrated by Dermorepubliq, a Filipino-owned skincare brand.

Dermorepubliq revealed the inspiration behind the billboard. "We understand the emotional rollercoaster that accompanies acne breakouts, and we refuse to let anyone face it alone," said Keith Sta. Barbara, Dermorepubliq's chief executive officer. "'Wag na tayo mag-break, please' is our way of letting Filipinos know that we stand with them in their journey towards clearer, healthier skin."

Netizens started guessing who the mysterious "D" on the billboard could be, with some even suggesting it might be actors Dominic Roque or Daniel Padilla.

Following the teaser last March, Dermorepubliq's subsequent billboard message this April 9, "Sabi ni D, break out no more," serves as an empowering revelation as Dermorepubliq aims to inspire individuals to embrace their unique beauty and overcome any insecurities they may have.

"At Dermorepubliq, we believe in empowering individuals to feel confident and comfortable in their own skin," said CEO Keith Sta. Barbara. "Our billboard campaign is a testament to our commitment to self-love, acceptance, and empowerment."

An overpass passerby caught taking a photo of the newly installed billboard, revealing the identity of “D” as Dermorepubliq, one of the Top TikTok Philippines Shop Skincare Brands

Acne breakouts may impact one's confidence and self-esteem, leading to frustration and isolation. Recognizing the emotional toll of acne, Dermorepubliq is on a mission to provide not just effective skincare solutions but also empathy, understanding, a sense of community, and inclusivity.

Dermorepubliq has revealed that their initial billboard was all about “acne breakouts,” emphasizing their commitment to self-love, acceptance, and inclusivity

As these billboards continue to spark conversations, Dermorepubliq invites the public to join the discussion and share their thoughts and experiences with the hashtag #SabiNiDermoRepubliq. Together, they can create a more inclusive and accepting environment where everyone feels empowered to be their authentic selves.

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