Hello Glow, the K-beauty-inspired skincare and personal care brand, under leading local cosmetics company Ever Bilena Cosmetics, Inc., partners again with Miss Universe Philippines during a recent contract signing ceremony held at the Empire Studios in Estancia Mall Pasig.
Present at the event was Ever Bilena Cosmetics Inc. CEO and Founder Dioceldo Sy, Chief Sales and Marketing Officer and Hello Glow Founder Denice Sy, and Spokesperson and PR Lead Demiee Sy, Empire Philippines President and CEO Jonas Gaffud, Executive Vice President Voltaire Tayag, and Vice President of Business Development and Marketing Mario Garcia.
Expressing their gratitude for Hello Glow's continued support, both Gaffud and Tayag emphasized the importance of partnerships that go beyond mere sponsorship. Gaffud thanked Hello Glow for their support, and shared how the collaboration has helped “enhance the pageant experience.”
They also recognized Hello Glow's commitment to empowering women and promoting beauty and wellness, aligning perfectly with the values of Miss Universe Philippines. Denice Sy expressed their excitement to return as a partner for the second year. Building on their role as the official sun care partner in 2023, Hello Glow takes on the title of "official soothing care partner" this year, highlighting the soothing benefits of their best-selling serum infused Hello Glow soothing gels and multi-use sunflower beauty oils.
Sy also announced exciting developments for the upcoming pageant. The brand will be selecting six finalists during their iconic Hello Glow runway event to be held on April 3rd at SM North Edsa, two from the roster will later be crowned major titles Miss Hello Glow and Miss Hello Glow Body at the Miss Universe Philippines’ grand coronation night.
This initiative underscores Hello Glow's advocacy for self-care and their belief that every woman deserves to feel confident in her own skin.
Through this partnership, Hello Glow aims to promote a holistic skincare routine while supporting the Miss Universe Philippines candidates in their journey towards the crown.