Step into cowboy core this summer with these fresh denim releases
American clothing brand Levi's introduces its newest collections suited for the upcoming season
By John Legaspi
Western style is among the dominating trends seen in today’s fashion scene. Pharell put his spin on the cowboy aesthetic with his latest collection for Louis Vuitton. The “Barbie” movie presented its stars wearing playful takes on cowboy style. Celebrities, too, have been donning the aesthetic. Think of Harry Styles in his “Love on Tour” or Katie Holmes, Dua Lipa, and Emily Ratajkowski completing their ensembles with different versions of cowboy boots. And with the release of Beyonce’s new song, “Texas Hold ‘Em,” it is a guarantee that we will be seeing more cowboy-inspired looks on social media platform Tiktok.
If you, too, want to dip your toes into Western style, a little upgrade on your denim pieces can do the trick. The perfect place to start is at American clothing brand Levi’s. For years, the brand has been known as one of the world's largest apparel companies and a global leader in jeans. It continues its mission by merging its newest innovations with its classic styles.

Recently, the brand held a preview of its upcoming collections that just screamed Wild Wild West. For example, its Carinna and Halsey blouses for women are easy-breezy ‘fits suited for the warm season, while its Drea Tank top is ideal for layering. Just add a paisley neck scarf to your look and you’re good to go.

For the gents, they can channel the Western vibe with its camp shirt series, especially the one with the blue Western print. Levi’s new camp shirts, which are set to be released in March, are best paired with its 568 Stay Loose and the 468 Loose Short. The first one sits at the waist and is made of new lightweight cotton/linen denim, while the latter has a confident and relaxed style and hits
just above the knee.

Echoing the Western aesthetic revival are some of the brand’s premium collections. First is the “Levi’s Vintage Clothing,” a throwback collection inspired by classic pieces. Its “Made in Japan” collection is set to release denim pieces crafted from the renowned Hiroshima-based Kaihara Denim Mill and comes in the most vivid shades of indigo denim. Rounding up the list is its 2024 Pride collection, which centers on LGBTQIA+ rodeo culture.
To know more about Levi’s summer 2024 collection and its upcoming releases, visit @levis_sea on Instagram or levi.com.ph online.
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