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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider This local jewelry brand launches a partnership program for entrepreneurs

This local jewelry brand launches a partnership program for entrepreneurs

Jhaena Jewels opened a flagship store in Olongapo City

Published Feb 28, 2024 05:25 am

When it comes to fashion, it’s proven that fine jewelry is among the best ones to get as an investment. With that, local jewelry brand Jhaena Jewels launches its partnership program for aspiring entrepreneurs.

Catriona Gray_1 (1).jpeg

This brand has established its name by providing high-quality pieces with different stones, from diamonds to other natural-colored stones. Its founder and CEO, Haena Sia-Foo, frequently travels abroad to source for unique, high-quality jewelry pieces to bring international designs closer to Filipinos. Among the celebrities seen wearing Jhena Jewels pieces is the 2018 Miss Universe Catriona Gray.

In fact, during the opening of its flagship store in Olongapo City, the beauty queen attended wearing jewelry pieces from the brand with 13-carat diamonds in 18 and 14-karat white gold settings.

With the success of her business, Sia-Foo now wants to share it with other aspiring entrepreneurs. According to her, she started this business by fulfilling personal shopping requests for friends. Then she conducted live-selling sessions, which now reach up to fifty-thousand viewers that continue to grow into a loyal community of customers.

Owners and Catriona Gray.jpeg
(L-R): Actress, Ms. Universe-Philippines 2018, Catriona Gray, with Jhaena Jewels co-founders, Justin Foo and Haena Sia-Foo,

“Whenever I do my live-selling, lots of my viewers—who later turned into buyers and friends—really spent time to support me through sharing the content and growing the business,” Sia-Foo said. “That interaction inspired me to give back to this community we’ve built and create a reseller and affiliate program to help them achieve their dreams, just as they did with mine.”

With this, the brand has activated the sign-up form on its website where aspiring affiliates can register. From there, a representative from Jhaena Jewels will reach out for further information about the partnership program. During the flagship store's opening, it was also announced that there are rooms designed for affiliates to use for live-selling sessions.

Meanwhile, those interested in reselling items from the brand can directly contact the company through the information on the website.

Apart from this, Sia-Foo said that when the right opportunity comes, she’s open to creating and making their designs and pieces in partnership with local artisans.

“We are all for collaborations to be able to help as much as we can because that’s really our vision and passion,” she told Manila Bulletin Lifestyle.

For more information about its partnership program, visit jhaenajewels.com.

Related Tags

MB Lifestyle Online Jhaena Jewels Jessica Pag-iwayan Catriona Gray
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