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Manila Bulletin devider Lifestyle devider Food devider Johnnie Walker teams up with Netflix's Squid Game for special edition bottle

Johnnie Walker teams up with Netflix's Squid Game for special edition bottle

Published Dec 12, 2024 09:35 am

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Netflix’s Squid Game is back for Season 2, and Johnnie Walker has joined the game. The world’s leading blended Scotch whisky brand has partnered with Netflix to celebrate the show’s return, offering fans a chance to "pick your player" with a special edition bottle.

Johnnie Walker Black Label’s limited-edition bottle features a design inspired by Squid Game, with player numbers ranging from 001 to 456. The bottle combines digital and conventional printing technologies, making each piece a unique collectible. The iconic Johnnie Walker Striding Man logo is reimagined in the show’s green tracksuit, while the label includes a fabric pattern varnish to mimic the suit’s texture.

Available in leading supermarkets and online for customers 21 and older, the special edition bottle is ideal for holiday gifting or as a keepsake for fans of both Squid Game and whisky.

“Johnnie Walker and Netflix’s Squid Game share progressive values like choice, discovery, and empowerment,” said Josh Dean, Vice President of Johnnie Walker at Diageo North America. “This partnership combines two global icons—the world’s number one Scotch whisky and the worldwide TV phenomenon—to create a unique fan experience.”

Magno Herran, Vice President of Global Brand & Partner Marketing at Netflix, added, “Squid Game fans have been eagerly awaiting the show’s return. With Johnnie Walker, we’ve brought the series from the screen to the shelf, even surprising fans in Times Square with a game inspired by the show.”

Filipino fans can join the excitement with the launch of the limited-edition Johnnie Walker bottles on Dec. 13 and 14 at Forbestown in BGC, Taguig City. The event will include exclusive merchandise and activities to celebrate the show’s return, which premieres on Netflix on Dec. 26. Additional events and promotions will bring the thrill of Squid Game to streets across the Philippines.

The Johnnie Walker x Squid Game Special Edition Whisky is available for purchase online through Shopee and Lazada and at supermarkets nationwide. For updates on events and promotions, follow @johnniewalkerph on social media.

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