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Manila Bulletin devider Philippines devider Luzon devider Philippine Sports Tourism Awards slated in Cebu City

Philippine Sports Tourism Awards slated in Cebu City

Published Nov 21, 2024 10:52 am

CEBU CITY – This city will host for the first time the Philippine Sports Tourism Awards (PSTA), an event that will recognize key players in the sports and tourism sectors for the roles they have played in managing sporting events that boosted tourism arrivals.

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A 15-inch gold-plated trophy will be given to the awardees of the 6th Philippine Sports Tourism Awards. (Contributed photo)

It will be the sixth edition of PSTA, which will be held on Friday, Nov. 22, at the hip Axis Bar of NUSTAR Casino and Resort.

The previous editions of PSTA were held in Manila and Clark. PSTA is an annual event but was disrupted by the pandemic.

The 6th PSTA will bestow 19 awards on sports associations, events, destinations, venues, local governments, events organizers, and private companies from all over the country whose involvement in the year 2023 contributed to the rapid growth of the local sports tourism industry.

Among the awards to be given away are the Adventure Event of the Year, Sports Tourism Personality of the Year, Mall Sports Venue of the Year, Domestic Event of the Year, Organizer of the Year, Emerging Destination of the Year, and Event Organizer of the Year.

Each awardee will get a 15-inch gold-plated trophy designed to embody the 10 dynamics of sports tourism – development, sports culture, hospitality, synergy, professionalism, buoyancy, image, volunteerism, sustainability, and legacy.

Behind the event are Selrahco, NUSTAR Resort and Casino, Tourism Promotions Board, Sports Turismo Alliance, and Philippine Amusement and Gaming Corp.

The PSTA was founded by Charles Lim, president of Selrahco, a public relations and communications agency based in the Philippines.

Lim’s passion for sports and destination marketing moved him to stage an occasion that would officially recognize individuals and institutions who put up or participate in sporting events that boost local tourism.

Related Tags

Cebu City Sports tourism PSTA
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