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Manila Bulletin devider Lifestyle devider Food devider Kenangan Coffee opens first Manila branch

Kenangan Coffee opens first Manila branch

Indonesia's popular Kenangan Coffee makes its Philippine debut, partnering with Fredley Group of Companies to bring its signature offerings to local coffee enthusiasts

Published Nov 13, 2024 10:16 am

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Kenangan Coffee, a leading Indonesian coffee brand with 950 branches worldwide, has officially arrived in the Philippines. The brand’s first branch opened on Nov. 12 at SM Mall of Asia’s North Entertainment Mall, introducing Filipino customers to its acclaimed coffee menu, known for rich flavors and affordable quality.

The launch is a result of a partnership between Kenangan Coffee and the Fredley Group of Companies (FGC), a player in the Philippines' food and beverage industry. This collaboration aligns with FGC’s mission to diversify its offerings and meet evolving consumer demands.

“We are excited to welcome Kenangan Coffee to the Fredley Group family. This partnership reflects our commitment to providing high-quality, diverse dining experiences to the Filipino market,” said Avin Ong, founder and CEO of Fredley Group, during the branch opening. “We believe Kenangan Coffee’s unique flavors will resonate with local coffee lovers, and we’re thrilled to be part of its growth in the country.”

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Goh Chin Hou, COO of Kopi Kenangan; James Prananto, co-founder and CBO of Kopi Kenangan; Edward Tirtanata, co-founder and CEO of Kopi Kenanga; Steven Tan, president of SM Supermalls; Chief Peter Pardo of the Pasay City Mayor's Office; Avin Ong, founder and CEO of the Fredley Group of Companies; and trade attachè Martin Pandapotan of the Embassy of Indonesia

Kenangan Coffee’s menu highlights its Kenangan Latte, known for its creamy, smoky notes derived from black aren, or palm sugar. The brand is recognized in Indonesia for using premium locally sourced beans, a commitment that will extend to its Philippine offerings. Alongside the Kenangan Latte, the menu features a selection of specialty drinks and pastries, appealing to coffee aficionados seeking a new, convenient option.

Although many of Kenangan Coffee’s stores focus on grab-and-go service, the company plans to introduce a café-style experience in flagship Philippine locations, with additional branches set to open soon in SM East Ortigas, SM Megamall, SM Bicutan, SM Baguio, and SM North EDSA.

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Kenangan Coffee co-founder and CEO Edward Tirtanata expressed confidence in the partnership with FGC. “We’re delighted to partner with Fredley Group of Companies, a brand known for its quality and customer satisfaction. We’re confident that Filipinos will fall in love with the distinct taste of Kenangan Coffee, and we’re eager to expand our presence here,” Tirtanata said.

With its arrival in Manila, Kenangan Coffee seeks to make an impact on the Philippine coffee market, bringing new flavors and experiences to local coffee drinkers through its accessible yet premium offerings.

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