This October, Yogorino Philippines celebrates its anniversary with a fresh array of menu offerings and a unique, luxurious twist on frozen yogurt. Since the Italian brand's flagship branch opened in Makati City in 2018, Yogorino has grown to 25 stores nationwide, cementing its place in the local market as a go-to for guilt-free indulgences. The celebration comes with gratitude to Filipino fans who embraced the brand’s concept of a “positive and happy lifestyle,” a mission set forth by Vicente “Boss Vic” del Rosario, Jr. of Viva International Food & Restaurants, Inc., which brought Yogorino to the Philippines.
Reflecting on the milestone, Vicente Raphael S. Del Rosario IV, President and COO of Viva International Food & Restaurants, Inc., said, “Our customers are the heart of our brand, and their experiences are what truly define our journey—from their smiles, their laughter, and their stories.” He emphasized that Yogorino’s goal is to make small indulgences a part of everyday life, adding, “Indulging in something special shouldn’t be reserved for special occasions.”
In honor of this mission, Yogorino’s anniversary menu expands its frozen yogurt selection, now available in three sizes—Piccolo, Medio, and Grande—starting at P99. With toppings like fresh fruits, syrups, popping boba, and even cake bars, customers are invited to create their own yogurt masterpieces, which are then prepared in front of them by dedicated “Yogoristas.” Each serving is crafted with precision, adding an interactive element to the dessert experience.
For those seeking an extra touch of luxury, Yogorino has introduced an edible gold leaf topping, elevating the yogurt experience with a shimmering finish. “This decadent new topping...makes every bite a truly special experience,” the company noted. Known for its delicate sweetness, the gold leaf topping brings a hint of opulence, catering to customers who want to turn an ordinary treat into an extraordinary one.
Yogorino fans are also encouraged to join the celebration by sharing their personal stories on TikTok, showing how Yogorino has become part of their daily lives. Using hashtags #MyYogorino and #YogorinoEveryday, they have the chance to be featured on the brand’s social media channels.
Since its founding in Italy in 1993, Yogorino has expanded worldwide, maintaining a commitment to quality with ingredients directly imported from Italy. As it continues to grow in the Philippines, Yogorino remains dedicated to delivering a healthy dessert experience for all ages, blending Italian authenticity with a twist of local flavor and innovation.
