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Manila Bulletin devider Drive devider World Premiere of a Mitsubishi model happening at PIMS 2024

World Premiere of a Mitsubishi model happening at PIMS 2024

7-seater SUV teased

Published Oct 1, 2024 08:57 am

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It’s not unusual for an auto brand to host a Philippine premiere or even an Asian premiere at a Philippine auto show. However, world premieres are few and far in between. This October, Mitsubishi Motors Philippines Corporation (MMPC) will proudly host the world premiere of its latest concept vehicle, a seven-seater SUV. This means the Philippine International Motor Show (PIMS) will be the first public event in the world where this vehicle will be exhibited.

We’ve reported on this before as an “unexpected” model that will make an appearance at their booth. However, this time around, MMPC has provided us with teaser photos proving it’s more than just a hybrid version of an existing model we initially thought.

The groundbreaking reveal will take place during the highly anticipated 9th Philippine International Motor Show (PIMS) 2024, marking a monumental occasion for both Mitsubishi Motors Philippines and the Philippine automotive industry.

The seven-seater SUV concept embodies Mitsubishi Motors' commitment to provide fulfilling mobility lifestyles that awaken the adventurous spirit of drivers and provide excitement for everyone on board.

A milestone event for the Philippine automotive industry

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The unveiling of this new seven-seater SUV concept in the Philippines underscores the brand's dedication to ASEAN drivers and reaffirms MMPC’s pivotal role in Mitsubishi Motors' global strategy. Traditionally, such global debuts had taken place in other key markets like Thailand or Indonesia. However, the Philippines, which is now the central focus of MMC, takes the spotlight this year, making the concept car’s reveal all the more significant.

"The decision to have the world premiere in the Philippines is a testament to the country’s growing importance within Mitsubishi Motors' global operations," said MMPC President & CEO, Ritsu Imaeda. "This new concept reflects Mitsubishi Motors’ vision of delivering top quality vehicles to the ASEAN region, and we are thrilled that this will be showcased for the first time in the Philippines."

Embodying Mitsubishi Motors-ness, the new SUV concept brings together the brand’s heritage of craftsmanship and its commitment to developing vehicles that meet the unique demands of the market. 

To see and know more about the world premiere, MMPC is inviting everyone to come visit the Mitsubishi Motors booth at the 9th Philippine International Motor Show on October 24 to 27, 2024 at World Trade Center. Be among the first to witness this groundbreaking SUV concept and explore MMPC’s exciting product lineup.

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Mitsubishi Motors Philippines Corp.
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