SM Retail, a subsidiary of SM Investments Corporation and the country’s biggest retailer, is seeing more Filipinos shifting their preference to more earth-friendly and sustainable products thanks to the SM Green Finds Program.

SM Store’s Green retail initiative aims to promote Green Living, under the broader SM Green Movement Campaign, by making it easy for Filipinos to live sustainably by providing access to sustainable products that are eco-friendly, made from natural and local ingredients, and support local communities.

The program also gives suppliers, particularly MSMEs, the opportunity to scale their businesses and showcase and sell their green products to a broader market, thus making their sustainable practices economically viable and allow them to grow. By providing them greater reach through SM Stores nationwide, these MSMEs are able to scale their products and make them available to more consumers.

SM Store along with its retail affiliates continues to expand its Green Finds Program starting with its launch in five premiere stores in 2022 to its nationwide roll out in 2023.

“SM Green Finds makes green living accessible. We offer a wide range of products and price points for every consumer. We provide options for our customers who wish to do intentional purchases, thinking of not only their essentials but also the planet and ways to support local communities,” said Mr. Dhinno Tiu, SM Store EVP.

To make it easy for its customers, The SM Store curates products from their suppliers that qualify as green and eco-friendly and makes them easy to spot by attaching Green Finds labels or placing them in special Green Finds sections that are attractive and distinct.

But the campaign does not end there, well-trained and very knowledgeable personnel step in to carefully explain to customers the importance of sustainable living and what makes these products green and Earth-friendly.

Through the SM Green Finds program, customers are educated on how these products are carefully made with green raw materials and manufactured conscientiously through processes that are sustainable.

With the aggressive expansion of the Green Finds Program well underway, the SM Store aims to further grow the number of products that qualify as green and sustainable and increase its share in store space as well as in sales.

SM as the industry leader and the largest marketplace plays a pivotal role in positively impacting consumer behavior and in enabling and fueling an ecosystem that will bring consumers and suppliers together to shift to a more sustainable way of life for the Filipinos.